Branding Tips to Increase Sales

Roughly four months ago I decided to move the Brandwise design software to the cloud.

Adobe Creative Cloud is the new direction Adobe is taking their software. I love the idea of regular automatic updates, and being current at all times. I do not like the thought of being over a barrel and not being able to switch once I get started down this path. Obviously on some level this cloud concept is a money maker for Adobe. They get regularly updated bank accounts from all users. So someone like myself who might only buy every other version of their software, now will be paying monthly forever. This will make us pay more for sure.

How often do business owners buy a solution only to find out it's the wrong one?

Sometimes we are misinformed before we buy a product or service. What happens next is we lose time and money. As competitive as the marketplace is today costly mistakes like this could be fatal. A website redesign is a perfect example of where people often buy for the wrong reasons.

I read a great article this morning on the New Era of Design. I found it quite interesting for a few reasons. Mostly though, because it brought up how design is more than just a pretty face or the aesthetics of designing a website or a logo or whatever. It includes process design, service design and usability design, which sometimes are greatly overlooked.