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Branding Tips to Increase Sales

Target Market, Demographics, Buyer Personas & Building Relationships!

Posted by Dale Berkebile on Tue, Aug 13, 2013

How important is it to understand your target market, define customer demographics and create buyer personas?

That's a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.

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Tags: Demographic Data, Buyer Persona

Demographics, Geographics, Psychographics: help build buyer personas.

Posted by Dale Berkebile on Tue, May 14, 2013

In today's fast-paced, ultra-competitive business environment, marketing is more important than ever.

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Tags: Marketing, Demographic Data

Attract More Clients - Demographics versus Buyer Persona

Posted by Dale Berkebile on Mon, Apr 29, 2013

When looking for new clients, you've probably heard about creating demographic lists for direct mail or getting more advanced with your sales and inbound marketing by creating buyer personas.

Surely you've heard the term demographics and ways to use them. There is another term that has gained popularity over the years: buyer persona. Buyer persona is used a lot in the inbound marketing and/or sales world. There is a difference between demographics and buyer persona, though it may be hard to understand at first. Let’s explore those differences.

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Tags: Marketing, Sales, Demographic Data, Buyer Persona

Marketing Demographics: covering the basics

Posted by Dale Berkebile on Tue, Apr 23, 2013


Marketing demographics pinpoints and defines the prospective buyers (customers).

You've probably heard the term marketing demographics. It's a common term in the marketing & sales arena. Demographics can be extremely involved or very simple: It just depends on the item being sold, how advanced the product/service is or how long the sales cycle is. Not everything requires intense research a book, music, or shoes are very basic and tangible. Where as a million dollar software or business consulting package is more advanced and potentially an intangible service.

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Tags: Marketing Strategy, Demographic Data

Social Media Demographic Infographic

Posted by Dale Berkebile on Mon, Apr 22, 2013

We've been creating a lot of content recently around Demographic Data.

So to keep things fun we decided that it might be a good idea to create a few articles revolving around demographics used as infographics. This one shows the demographic data based around social media sites. This is a nice infographic, but I think it is a few years old. So the data could be different today than it was 2 or 3 years ago. We'll try to create or find other infographics relating to demographics to share or update this info.

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Tags: Marketing, Demographic Data

What are marketing demographics?

Posted by Dale Berkebile on Fri, Jun 19, 2009

In our last blog post, Basic marketing definition and overview, we talked about the basic definition of "Marketing", and we mentioned "Demographics" & "Psychographics". We'd now like to give a little more details on demographics.

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Tags: Marketing, Demographic Data

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