Branding Tips to Increase Sales
There is quite a bit of talk about the positive impact that inbound marketing brings to any business
Especially when it comes to creating:
Customer Lifetime Value (CLV) = Total Customer Revenue – Total Customer Costs
Customer lifetime value is a powerful piece of business intelligence that informs an efficient strategy for business growth. Also known as CLTV, LCV and LTV, these calculations also provide a benchmark against growth goals and a vivid indication of company value. Customer Lifetime Value, which can be expressed in a detailed or more general formula, is typically defined as the value (in current dollars) of the net profit you can expect from a given customer’s purchases over the entire life of the customer relationship.
Tags: customer lifetime value