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Branding Tips to Increase Sales

Designing a logo by committee… usually not a good idea.

Posted by Dale Berkebile on Thu, Oct 22, 2009

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Tags: Logo Design, Logos, Creating Brands, Branding, Graphic Design

Is advertising the same as branding & positioning?

Posted by Dale Berkebile on Thu, Sep 17, 2009

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Tags: Positioning, Marketing, Logos, Creating Brands, Advertising, Branding, Graphic Design, Naming

Everything's bigger in Texas, including brand loyalty!

Posted by Dale Berkebile on Wed, Jul 22, 2009

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Tags: Creating Brands, Branding, Brand Loyalty

Branding and Customer Purchases - Sales Funnel

Posted by Dale Berkebile on Fri, May 22, 2009

Every business should understand the sales cycle of their company. Every industry may be a little bit different, but the basic sales cycle should be the same. The goal of all marketing should be to generate quality leads and then move those leads into converted customers. So here are the 5 phases that enhance sales and create a stronger brand.

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Tags: Brand Building, Creating Brands, Brand Development, Sales

Is your logo building a strong business?

Posted by Dale Berkebile on Thu, May 21, 2009

A logo is an important part of any business. A logo can be almost as important as a companies products or services. The reason is that a logo is a big part of how you sell and market your company.

Strong logos establish trust, and people only do business with companies they trust. A logo also helps make a good first impression. With a strong logo, you are able to build pride within the company, entice new business prospects and intimidate the competition. A weak logo can make a prospect doubt the quality of your company.

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Tags: Logo Design, Logos, Creating Brands, Brand Development

Brand Development - What does your company name say about you?

Posted by Dale Berkebile on Wed, May 20, 2009

Positioning your company in the market is an extremely important process where many companies fall-short or unintentionally position themselves weakly. Carelessly naming your company, products or services causes a long-term drain on your company.

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Tags: Positioning, Creating Brands, Company Names, Brand Development, Naming

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