So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:
Branding Tips to Increase Sales
The power of compound interest is great in theory, but… why do so few people use it to their advantage?
Is it because we always tend to be looking for the quick fix, the big windfall, the silver bullet? Or is it just because we are all too lazy and or impatient to do the little things that it takes to create the compounding effect? I've read a book called The Slight Edge. In this book they talk about how the small items are easy to do, but they also are just as easy to not do. I think this is the case for both money, marketing and sales. People struggle everyday with the small things and so we miss big wins. Because we do not commit to getting the ongoing small things done every day, every week, every month, every year we do not become the millionaire or a marketing thought leader or the sales rainmaker.
One brand will be remembered from Super Bowl XLVII and it isn't due to Super Bowl Commercials.
Ok, I know this is a funny article coming from the guy who struggles with spelling, but typos can kill a brand.
I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.
Carole Mahoney and I were talking the other day and she helped me define a regular frustration I have by reviewing…
where design and branding
fits into the bigger picture of
Here's a breakdown / definition of what it means to be a Fortune 100, 500 or 1000 Company and how it ties in to branding genius.
Being a small business I hear the term Fortune 500 being thrown around all the time. As a matter of fact, I read an interesting article this morning by Rick Roberge titled: Are you a Sales Fraud? The article points out how one person could be out of their league trying to jump to a Fortune 100 sales strategy from a $10 million average client revenue position.
So I have been kicking around changing our phone service. Our internet company has a bundel package deal and was preasuring me to switch. When I talked to my phone provider to look for opportunites to compete or lower our prices, somehow I got on a call with Preferred Long Distance. Maybe it was lucky timing or maybe they have some tie with my current provider, although they said they were an AT&T rep.
Have you ever heard this from a client or a prospect? If so you failed to sell value or you were not delivering results.
There are a lot of profound business statements out there like:
- Go Big or Go Home
- Failure is Not an Option
- Good is the Enemy of Great
- etc, etc,