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Branding Tips to Increase Sales

M. Roberge asked: How important is branding for a small business?

Posted by Dale Berkebile on Fri, May 10, 2013

So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:

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Tags: Brand Building, Branding

Can the power of compound interest be applied to marketing?

Posted by Dale Berkebile on Wed, Feb 06, 2013

The power of compound interest is great in theory, but… why do so few people use it to their advantage?

Is it because we always tend to be looking for the quick fix, the big windfall, the silver bullet? Or is it just because we are all too lazy and or impatient to do the little things that it takes to create the compounding effect? I've read a book called The Slight Edge. In this book they talk about how the small items are easy to do, but they also are just as easy to not do. I think this is the case for both money, marketing and sales. People struggle everyday with the small things and so we miss big wins. Because we do not commit to getting the ongoing small things done every day, every week, every month, every year we do not become the millionaire or a marketing thought leader or the sales rainmaker.

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Tags: Marketing, Blogging, Branding

Super Bowl XLVII lights go out… will it affect the Mercedes brand?

Posted by Dale Berkebile on Mon, Feb 04, 2013

One brand will be remembered from Super Bowl XLVII and it isn't due to Super Bowl Commercials.

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Tags: Marketing, Advertising, Branding

How typos can undermined your Luxury brand

Posted by Dale Berkebile on Fri, Dec 28, 2012

Ok, I know this is a funny article coming from the guy who struggles with spelling, but typos can kill a brand.

I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.

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Tags: Marketing, Advertising, Branding, Advice

Sales & Marketing? Can they work together to create a power Brand?

Posted by Dale Berkebile on Wed, Dec 12, 2012

Carole Mahoney and I were talking the other day and she helped me define a regular frustration I have by reviewing…

where design and branding
fits into the bigger picture of
business development.

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Tags: Marketing, Sales, Branding

Business Definition: Fortune 100, 500… and a great branding strategy!

Posted by Dale Berkebile on Mon, Aug 27, 2012

Here's a breakdown / definition of what it means to be a Fortune 100, 500 or 1000 Company and how it ties in to branding genius.

Being a small business I hear the term Fortune 500 being thrown around all the time. As a matter of fact, I read an interesting article this morning by Rick Roberge titled: Are you a Sales Fraud? The article points out how one person could be out of their league trying to jump to a Fortune 100 sales strategy from a $10 million average client revenue position.

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Tags: Marketing, Branding

How your online brand reputation can hurt your business!

Posted by Dale Berkebile on Thu, Aug 16, 2012

So I have been kicking around changing our phone service. Our internet company has a bundel package deal and was preasuring me to switch. When I talked to my phone provider to look for opportunites to compete or lower our prices, somehow I got on a call with Preferred Long Distance. Maybe it was lucky timing or maybe they have some tie with my current provider, although they said they were an AT&T rep.

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Tags: Branding

We want a cheaper solution, you're too expensive!

Posted by Dale Berkebile on Tue, May 15, 2012

Have you ever heard this from a client or a prospect? If so you failed to sell value or you were not delivering results.

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Tags: Branding

One lonely Beastie I be…

Posted by Dale Berkebile on Fri, May 04, 2012

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Tags: Announcements, Branding

Go Big or Go Home - a lifestyle, part of the brand not a cute saying!

Posted by Dale Berkebile on Sat, Apr 28, 2012

There are a lot of profound business statements out there like:

  • Go Big or Go Home
  • Failure is Not an Option
  • Good is the Enemy of Great
  • etc, etc,
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Tags: Business Success, Branding

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