So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:
Branding Tips to Increase Sales
So today I grabbed some lunch at Wendy's. Typically this is a good experience and the local Wendy's is really good. Today's experience however left me frustrated. I think Wendy's is a little pricey and when I have a bad experience I really find that I paid too much. Since there is very little quality food joints local to my office I frequent this Wendy's location when I need to grab something.
For your Branding?
Are you crazy?
One would think so, if you talked to some branding or design experts 10-15 years ago. The whole premise behind building a strong brand is strategic marketing messages delivered consistently and regularly over time right? Well… yes and no.
By now you probably know the importance of blogging or have heard rumors of this powerful marketing tool. What you may not have thought about is why it is important to be open and transparent with your blog.
I have been reviewing a lot of companies to see how their brand is doing. I also am interested in how successful these companies are at becoming with both strong brand building efforts and without what is typically thought of as "branding". One thing we have noticed is that you may be able to build a super-successful brand by using anti-branding methods.
Integrated Marketing is defined as the ability to use multiple avenues or marketing mediums to build momentum and gain more power by the use of collaboration of these tool instead of using one tool separately.