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Branding Tips to Increase Sales

M. Roberge asked: How important is branding for a small business?

Posted by Dale Berkebile on Fri, May 10, 2013

So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:

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Tags: Brand Building, Branding

Business ignorance or a flat out lie & damaging the brand

Posted by Dale Berkebile on Tue, Feb 07, 2012

So today I grabbed some lunch at Wendy's. Typically this is a good experience and the local Wendy's is really good. Today's experience however left me frustrated. I think Wendy's is a little pricey and when I have a bad experience I really find that I paid too much. Since there is very little quality food joints local to my office I frequent this Wendy's location when I need to grab something.

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Tags: Brand Building, Branding

Call to Entry: Logo Design / Redesign Branding Giveaway

Posted by Dale Berkebile on Sun, Sep 04, 2011

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Tags: Logo Design, Brand Building, Announcements

Buzz Marketing: Brand Building done by external sources!

Posted by Dale Berkebile on Fri, May 20, 2011

External sources?
For your Branding?
Are you crazy?

One would think so, if you talked to some branding or design experts 10-15 years ago. The whole premise behind building a strong brand is strategic marketing messages delivered consistently and regularly over time right? Well… yes and no.

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Tags: Brand Building, Marketing, Brand Management

SHUT UP and LISTEN! - Ineffective blogging habits

Posted by Dale Berkebile on Thu, Dec 30, 2010

By now you probably know the importance of blogging or have heard rumors of this powerful marketing tool. What you may not have thought about is why it is important to be open and transparent with your blog.

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Tags: Brand Building, Blogging, Blogs, Brand Management, Blog Comments

Building a brand by breaking all the rules like Berkshire Hathaway.

Posted by Dale Berkebile on Fri, Oct 22, 2010

I have been reviewing a lot of companies to see how their brand is doing. I also am interested in how successful these companies are at becoming with both strong brand building efforts and without what is typically thought of as "branding". One thing we have noticed is that you may be able to build a super-successful brand by using anti-branding methods.

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Tags: Brand Building, Branding, Breaking all the Rules

Building Brand Loyalty through top notch customer service

Posted by Dale Berkebile on Wed, Oct 20, 2010

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Tags: Brand Building, Brand Loyalty, Advice

Branding, Blogging & Taglines: What I learned from a 13 year old

Posted by Dale Berkebile on Mon, Sep 13, 2010

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Tags: Brand Building, Blogging, Blogs, Blogosphere, Blog Comments, Taglines

Integrated Marketing: defined

Posted by Dale Berkebile on Tue, Sep 07, 2010

Integrated Marketing is defined as the ability to use multiple avenues or marketing mediums to build momentum and gain more power by the use of collaboration of these tool instead of using one tool separately.

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Tags: Brand Development, Brand Building, Marketing, Integrated Marketing

Inbound Marketing and Brand Strategy changes direction for Brandwise!

Posted by Dale Berkebile on Tue, Aug 31, 2010

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Tags: Brandwise, Brand Building, Branding, Inbound Marketing, Inbound Marketing ROI

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