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Branding Tips to Increase Sales

10 Tips on How to Shop for a Website Firm or Website Redesign

Posted by Dale Berkebile on Tue, Jul 08, 2014

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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Tags: Web Design & Development, Website ROI, Advice

How to manage website photos for SEO & website visitor usability

Posted by Dale Berkebile on Tue, Jun 04, 2013

There are a few things you really need to know about the use of images or photos on your site.

If we work with a client, build their website and then hand over the keys… often times they will run into problems managing their images.
 Let me give you an example. I recently built a restaurant website. This client was paying for SEO and paid a web designer to develop the previous site. Sadly the site was nothing more than a digital brochure site with 8 pages and no blog, and really no way for the client to manage the site. Obviously we changed that by building the site on wordpress giving the client the ability to manage things. The current site now has 107 pages, mostly descriptive menu meal item pages and full menu listing pages. These pages are great for SEO, but can be great for customers (visitors to the site) as well. That is if things are managed properly.

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Tags: Web Design & Development, Marketing, Advice, Tips for Start-Ups

Brand Asset Theft: What to do when someone steals your web content

Posted by Dale Berkebile on Thu, May 16, 2013

Yesterday I had an interesting thing happen. I had Matt Roberge from SLC Bookkeeping contact me with an interesting question. His question went something like this…

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Tags: Advice, Brand Police, Brand Asset

Don't be borring… you're gooder than that. - A Pep Talk!

Posted by Dale Berkebile on Thu, Mar 28, 2013

I work with a lot of
different types of people.

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Tags: Advice, Vision Statements

Linkedin is removing the Answers tool - rumor has it…

Posted by Dale Berkebile on Mon, Jan 28, 2013

Have you ever had a burning business question you just didn't know how to answer?

Have ever used Linkedin's Answer tool to get your question answered? If not you were missing out on a powerful tool. If you said yes, it sounds like Linkedin will be removing this tool at the end of the month. It is a sad day if this is the case.

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Tags: Advice, Thought Leader, LinkedIn

10 reasons many people fail when using LinkedIn

Posted by Dale Berkebile on Thu, Jan 03, 2013

Are you using Linkedin successfully?

So often people set up profiles on all the social networking tools and they then wonder now what. Well today I thought I would share a few of the problems many people have on Linkedin and hope you find some new tips to apply to your profile today.

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Tags: Marketing, Advice, LinkedIn

How typos can undermined your Luxury brand

Posted by Dale Berkebile on Fri, Dec 28, 2012

Ok, I know this is a funny article coming from the guy who struggles with spelling, but typos can kill a brand.

I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.

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Tags: Marketing, Advertising, Branding, Advice

Is adding your website to Linkedin helpful? Visited Profile Tips.

Posted by Dale Berkebile on Fri, May 18, 2012

For me it is very helpful. Extremely valuable actually. The company website is great for getting a better idea of the prospect's professionalism. This is a great tool for sales people. Heck it might be a good tool to help qualify if you want to connect to people. If they do not add a website or social media sites, maybe they are hiding something or not tech savvy. Is this a good fit or bad fit for you? This should be one way to measure the seriousness you take with these people. Here is an example:

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Tags: Social Media, Advice, LinkedIn

What is it costing you to reinvent the wheel?

Posted by Dale Berkebile on Wed, Jan 04, 2012

Small business owners are funny. I know because I am one. Sometimes we are successful in spite of ourselves. Other times we pay dearly because of our shortcomings. If you are a CEO of a small business or just a small business owner, you have probably dreamed big dreams. We all have.

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Tags: Inbound Marketing, Sales, Business Development, Advice

Very common Twitter mistakes: using @Brandwise to start a tweet

Posted by Dale Berkebile on Thu, Jun 09, 2011

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Tags: Twitter, Advice

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