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Branding Tips to Increase Sales

Super Bowl XLVII lights go out… will it affect the Mercedes brand?

Posted by Dale Berkebile on Mon, Feb 04, 2013

One brand will be remembered from Super Bowl XLVII and it isn't due to Super Bowl Commercials.

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Tags: Marketing, Advertising, Branding

How typos can undermined your Luxury brand

Posted by Dale Berkebile on Fri, Dec 28, 2012

Ok, I know this is a funny article coming from the guy who struggles with spelling, but typos can kill a brand.

I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.

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Tags: Marketing, Advertising, Branding, Advice

Is advertising a fiscally responsible tool for politicians or you?

Posted by Dale Berkebile on Tue, Nov 06, 2012

I very often talk people out of advertising. Usually because it is an expensive medium for only the skilled few.

The point is most small businesses can't afford an ongoing ad- month over month over month for years. This is what I used to tell people was the answer to getting advertising right. Over the last year I have been changing my opinion. Why the change? Well it might be because of the 2012 election year. Go out and vote by the way.

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Tags: Advertising

Me Too Branding will always keep you from being a leader

Posted by Dale Berkebile on Wed, Feb 29, 2012

So recently I have been getting a kick out of the current TV ads for Office Depot. What I noticed after seeing them a few times was how similar they were to Staples ads.

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Tags: Advertising, Branding

Why advertising fails - it's driven by ego not bean counters!

Posted by Dale Berkebile on Tue, Feb 07, 2012

20 years ago I was in school learning how to create advertising. Over the last 18 years I have created a ton of different kinds of advertising for all kinds of clients… industrial ads, b2b ads, b2c ads, you name it and I have pretty much done it. As I look back over the last decade I have to chuckle. Several prospects have come to me excited about their product or company and wanting to get out there and tell the world about it.

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Tags: Advertising

What I learned from David Ogilvy, John Caples, & Claude C. Hopkins!

Posted by Dale Berkebile on Wed, Feb 01, 2012

If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.

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Tags: Smarketing, Advertising, roi

SEO Tip: Not even my mother-in-law uses the Yellow Pages!

Posted by Dale Berkebile on Thu, Jun 30, 2011

Over the last several months we have been working more and more on SEO for our clients. Today I had a realization why. I was talking to my wife and she mentioned that my mother-in-law's TV was on the fritz. Betsy (my wife) asked her mother, so how did you get things fixed? Her mother proceeded to tell her that she threw all her yellow pages away and that she just went on google to figure out what was wrong with her current model of TV. Then she found an article that talked about this same issue and confirmed what was wrong.

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Tags: Advertising, SEO

Who would have thought of using Bin Laden in Advertising?

Posted by Dale Berkebile on Mon, May 02, 2011

I saw an interesting post online today and was quite surprised to find out that there were many ads created that actually used Osama Bin Laden as part of an advertising campaign. Click the link to see the ads. I thought I should share a few to get your thoughts on this.

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Tags: Advertising

You suck at sales - Part 2

Posted by Dale Berkebile on Sat, Sep 04, 2010

continued from yesterday's YOU SUCK AT SALES if... Part 1 article.

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Tags: Sales, Sales Techniques, Advertising

Don't Break the bank with expensive Advertising!

Posted by Dale Berkebile on Mon, Aug 23, 2010

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Tags: Inbound Marketing, Advertising

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