Branding Blog

Have you seen the Jennifer Aniston's sex tape? Hot!

Written by Dale Berkebile | Sun, Oct 23, 2011

Is this genius or what? Jennifer is amazing in this video!

Is this a perfect example of using celebrity endorsements? Typically I do not recommend using celebrities with your brand or in advertising, but if nothing else SmartWater has a sense of humor and is able to poke fun at the internet, youtube, viral marketing, celebrity sex tapes and anything else marketers use to get attention online.

I think these guys did a great job! This video is highly entertaining and grabs attention and doesn't let down on the offer they make, well maybe a little, ha! A perfect example of how to poke fun at viral marketing and go viral! Great work SmartWater!