Branding Blog

Branding, Blogging & Taglines: What I learned from a 13 year old

Written by Dale Berkebile | Mon, Sep 13, 2010

I was talking to a 13 year old yesterday and found her to be very insightful.

The first thing I realized was that the youth might be the people that pick up on and really connect with the branding we create as a society. Maybe you reach and age and just turn all this stuff off, but kids are sponges and pick up everything.

This young girl, through out our hour long conversation, brought up the topic of brands and taglines all on her own. Now, maybe she does not know what a "brand" or a "tagline" is, but she certainly uses them.

In a conversation about TV she asked, "hey do you guys watch the USA Network?". The group was mostly adults over the age of 30. I'm not sure about the others, but I was thinking that USA was similar to the Cartoon Network or something. Obviously, I am not a big TV guy for the most part.

Then as we all looked a little confused she said, "you know USA, Characters Wanted!" Oh yes, it came back to me with a flash. I knew exactly which channel she was talking about since I remember seeing this tagline and liking it. I do not watch much programming on this channel, but I know the tagline very well.

I was amazed at how well she knew how to clarify the brand by use of the tagline. To her, it was not a promotional tool at all, it was just part of a way to define the channel to help tell what, the USA Network "IS".

Wow! Talk about the power of positioning. It looks like the USA Network hired a solid agency for their (re)branding!

But this also made me think about the age thing. It seems to me that adults are very good at blocking all this data out.

Have old people met their quota of useless data and will their brains hold anymore? Or are they more experienced and know these are tools to sell us and totally block them out?

So, somehow it came up that I write articles for my work. She asked about that because she is creative and found that interesting and when I told her that "yes, I write articles, but they are on our company blog".

"YOU BLOG?" was her next question. She was quite surprised, that anyone that was not in school– blogged. Apparently, she blogs for class and she really likes it, much better than doing reports and papers the old fashion way. She loves that others can comment on her blog.

This is some advice to all you blogging nay-sayers– even a 13 year old gets the importance of ENGAGEMENT.

But none the less, it really struck her as funny that an old person blogs. I am 38, but very young at heart. I was shocked that I have now become "OLD", ha! I do remember being her age and 38 was near death in my mind. Oh, well.

This brought up some other ideas on blogging. Since we promote and recommend blogging to all our clients. I started thinking, maybe this is why it is hard for the 40+ age group to get on board with this blogging stuff I am selling. Isn't that stuff for kids?

Well apparently this is a wide view from both the "OLD" and the "YOUNG". I personally have been messing around with blogs for 3-4 years on and off, but only seriously blogging every week for about the last year and a half. It is part of my weekly habits and second nature by now. So since this seems so everyday to me, I am always surprised to hear other peoples thoughts on blogging.

If you are a young whippersnapper, than "get off the lawn" and start blogging.

If you are a business owner or marketer and complaining about the economy. Well then, turn off the news and start writing about what you do, who you are, and more importantly how you help your customers. This will start to rebuild your business even in the worse recession this country has seen in our lifetime.

Listen to this young girl and become part of the cutting edge or "Young People" by blogging. You will start to build a strong brand through your blog and start to promote your yourself or company through your tagline being used on a repetitive basis just like the USA Network's Characters Wanted.

Here are a few questions for you -
please comment below to share your answers.

  • Do you blog?
  • How old are you?
  • If you blog, how often do you post articles?

  • Do you have a strong tagline?
  • Do you use it often?
  • Do people use it when they are talking to you?


Competition is tough…


Oh yeah, thanks for the inspiration Payten!