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Rev Run of RUN DMC takes Bounty brand Viral!

Posted by Dale Berkebile on Thu, Jul 22, 2010

BW run goes viral img

So today I was checking out something on YouTube and noticed a big ad at the top of YouTube that was promoting a Bounty paper towel video. It is obvious that Bounty spent some time and money on this video and even paid Rev Run of Run DMC to sponsor this viral video. I am a long time Run DMC fan so this caught my attention. Never would I have thought 25 years ago that I would see the day where Run would be selling paper towels, but it has now happened.

This video is kind of fun and I'm sure beyond this blog article will be passed around and spread virally as Bounty intended. It is interesting to see companies that step it up in the social media marketing. There are so many companies scared to try this new medium especially to this extent and cost. So good for you Bounty! Someone has to be a leader and they are surely going to benefit from it.

So what are you doing to push your comfort level on social media marketing? Are you trying new things?

One of the great things about social media marketing is the cost is pretty low even with a highly polished video like the one Bounty put out and the exposure you can get is HUGE!

The key is engaging the audience. Do you think Bounty has engaged a young teen audience with this video? Of course they have. Are these the people buying Bounty? No, but they probably do influence the buyer (hey mom why don't we buy Bounty paper towels?) - right? This young audience will be buyers before you know it and reaching out to them now will help solidify brand loyalty.

What are your thoughts? Would you try some funky videos to promote your product or service? Leave a comment below and/or tell us about one of your outrageous videos.

Tags: Marketing, Branding

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