Branding Blog

Typography Lesson - Don't get pissed & use Comic Sans like Cavaliers' Dan Gilbert

Written by Dale Berkebile | Sat, Jul 10, 2010

So it has been brought to my attention that LeBron James has left the Cleveland Cavaliers. I do not follow basketball, so I do not know all the details, but I do know that Dan Gilbert is super pissed off at the way LeBron James left his team.

How do I know, well it is less about sports and more about design. Apparently Dan Gilbert thought it was a good idea to use Comic Sans for his letter to the Cavaliers about the loss of LeBron. You can read the letter Open Letter to Fans from Cavaliers Majority Owner Dan Gilbert here. Or you could read some of the negative feedback Dan is getting on his typography choice for such a letter in rage on CNN's article Cavs owner's letter mocked for Comic Sans font.

The main point of this article written on a branding blog is to show the importance of fonts and typography in the use of building your brand. You see if you want to be taken seriously in your writing, delivery of the message should be done to convey what the audience is expecting. When it comes to typography (the professional use of type as a design element) Comic Sans is kind of a joke and not taken very serious. As a matter of fact for those designers that know typography well, you might find this video funny if you have not already seen it yet. It is called Font Fight.

So the key of any font is to make your message clear, legible and convey the tone of your message.

Comic Sans is not the font you should be using when you are super angry, that is unless each line is followed by a "POW!" and a "WHAM!" as you are punching your audience in the face as in the old comics or the old Batman TV Show.

Notice how the font has changed in this article? Is this helping me convey my message or is it taking away and making it harder to read?

I leave the answer up to you. Please leave a comment with your thoughts on Comic Sans and also add your thoughts about Dan Gilbert using Comic Sans in a rant about the LeBron James exit to the Cavaliers?

Also let me know if I should continue writing our blog articles in this interesting font?