Branding Blog

Compelling Call to Actions convert web visitors into sales leads.

Written by Dale Berkebile | Wed, May 12, 2010

So recently we are working with a lot more web based marketing and our clients are in need of strong landing pages and even more compelling call to action's to drive traffic to those landing pages. So I turned to the Hubspot Inbound Marketing book to see what they had to say.

Basically they offer four qualities for a killer call to action: VEPA

  1. V = Valuable 
  2. E = Easy to Use
  3. P = Prominent
  4. A = Action Oriented

So basically buyers are skeptical and don't want to share their info with just anyone for just anything. Here are the types of questions that will be running through your website visitors minds when they come to your landing pages:

  • What's in it for me?
  • Why should I click this button and give you my information?
  • Is the value of the thing I am getting going to be worth giving this company my name, email and phone number?
Using the VEPA system with all your Call to Actions will help you over come these questions and also establish trust that you are worth taking the next step in the sales relationship.

If you'd like to add Call to Action buttons to your website or learn more go here.