You know we have been doing social media for sometime now for our own company and also for a few of our clients. One area we have not discussed to much is YouTube. Because of our typical responses from businesses in the past when we bring up social media we are sure you are thinking B2B Marketing on YouTube, are you crazy? Isn't this stuff for kids? Isn't this just a fad for people singing songs and doing weird dances?
Well I am here to tell you that although the answer to some of these questions might be true, there are also some other facts you might like to know about before you totally write-off YouTube.
Check out some of these YouTube Statistics:
YouTube users Age:
I bet you are now thinking boy who would have thought. It's not just for teens anymore. So if your B2B target buyer is between 35-55, there is a good chance you will find more of them on YouTube than you may have first thought. Would you have guessed 42%?
Ok, so you may be still asking yourself so how do I know if they are my demographic? Age is one thing, but what else do we know about these people?
What is the typical income level of the people on YouTube?
So if your typical target market has an annual income of $75K or greater, you have 47% of YouTube users that are meeting your needs.
Want some more amazing numbers
to prove the worth of online video?