If you have been pondering what you need to do to make 2010 a highly successful new year, why not just become an expert in your industry. The end of the year is a time for reflection and a time to look at how to make the next year better. Do not, just do what you have always done- by the way this is the deffinition of insanity, just in case you were wondering.
Step up, take charge of your life, make something of yourself! Do all this by planting a flag on this mountain of knowledge you already have.
I hear it so many times, companies are frustrated because they offer a better product or service than their competitors, but are still falling behind. What is the cause of this?
YOU ARE THE BEST KEPT SECRET!
If no one knows how much better you are than you competitors, you are doomed. Take action now. Decide that you've had it and you are going to do something different this year. This is your year to shine!
One way to do that is by getting the word out. I know you are thinking… "How much is this going to cost us?". Well the funny thing is it is already costing you a bundle. By not doing anything, you are loosing your shirt to the competitors.
One way we recommend getting the word out is through blogging. The premise behind this is writing remarkabe content on a regular basis. Unloading all the tips and tricks that you know, all the knowledge you have gathered over the years. Share this remarkable content to help others understand what you know and how to get started using your product or service. Over time this type of system is going to start setting you up as an expert in your industry. All this takes is the time you put into it.
Once you start developing this remarkable content you need to get it out to as many people as possible - the marketing term for this idea is expanding your reach.
The goal is to reach more people,
more often with this great content.
You can do this by using social media as your promotion tool. You post your blog articles and then promote them on your social media sites (LinkedIn, Facebook, Twitter, etc.).
In as little as 3 months you will start to be known as a leader/expert in your industry.
People will start to notice that you are very smart, that you are very active and people will start coming out of the woodwork to see just what you are doing because you are very busy and showing up everywhere these people are turning.
People want to associate themselves with successful people so you will very quickly start to build a following.
So what are you waiting for get out there and become the expert you know you are.
There are many free things you can do to unleach the expert within, but depending on your available free time, sometimes it makes more sense to set up a system that help you manage all this stuff in one place. If you would like help unleashing your expert give us a call at 817-244-0990 or click here to learn about how Brandwise helps you become an expert in your industry.