In order for branding to be effective you must, must must be consistent across all mediums. This includes Twitter. Think about it, your clients, prospects are accustomed to seeing your marketing materials and web site branded a certain way including color usage, fonts, logo etc. If they show up on your twitter page an it has the standard twitter template designs you are looking just like everyone else on twitter, some several million people I would guess.
Now maybe the people that know you get over this because they know you (even if you are breaking every branding rule), but lets think of the new prospective people that start following you. Wouldn't it be great if they were able to feel your brand instantly? Don't you think they would like to see your logo to start establishing trust and building brand awareness? Think of the impact of a well branded twitter site compared to someone that uses the standard twitter design templates. First off, it just proves you take this thing seriously, you are not a flew by night twitter user if you have created a branded twitter account.
Also, think about making it easy on these new users by including your web address, phone number, other contact info and maybe even a tagline or statement clarifying who you are and what you do instantly. Can you see how valuable this would be to your users especially new users.
If you would like to learn more about how to set up a twitter account and how to start the branding process check out the new Branded Twitter eBook we have just written. We think this will get you up and running in no time. By the way this is a free download and has a great offer in the back of the book.
So get to brand Tweeting!
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