I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.
So as we are watching TV, this commercial comes on. It is for Courtesy Nissan and they are advertising that they some some great luxery cars for up to $30,000. So I figured these were used cars they were selling. I personally do not think of Nissan when I AM THINKING of LUXURY CARS. Nothing against Nissan, I think they probably make a quality vehicle, I just do not see them as a luxury vehicle company. Here is a screen shot of the ad.
Of course Courtesy Nissan of Richardson, TX does not sell Luxury cars. They sell "LUXERY" cars. So if you are looking for Luxery cars, does this mean you are looking for a fancy car on the CHEAP? Is this a rich mogul who sees the error and know (s)he can get a deal? Or is it the person who normally woudn't be able to afford a Luxury car from a Luxury Car Dealer?
Either way, we think Courtesy Nissan made a serious mistake. If you hadn't caught it yet, they misspelled "Luxery." So you have to wonder how much did an ad like this cost? And why would you pay this kind of money to promote a campaign without the use of a proofreader? Does a major misspelling like this undermined your brand? You bet it does especially if you are trying to cater to the wealthy or upper class who are usually well educated.
Granted we all make mistakes. Heck if you read this blog on a regular bases, you know I have my own share of typos. The problem though is making sure the main words you use to attract your target audience is spelled correctly. In this case, I would bet their audience would never buy from them.
Here is my quick advice to Courtesy Nissan:
Here is my real recommended advice for you or Courtesy Nissan:
We hope these tips help you and also help Courtesy Nissan. Remember communication is the key to getting new customers. If you fail the communication then customers will go elsewhere, it is just too easy to find a competitor in todays marketplace.