Yesterday we went into depth about what a marketing one-night-stand is. If you haven't read this article yet, you may want to check this one out as well - Why a marketing One-Night-Stand doesn't work!
The way to avoid the marketing one-night-stand is to know that, yes you do need marketing to help bring you new business. Keep in mind though that marketing is never a silver bullet. It is something you need to do regularly.
Notice how all these things start building upon one another? This is how you know you are starting to breakout of the marketing one-night-stand mentality. Your company is starting to mature and head into dating and ongoing regular marketing. Soon you will see the benefits of continually marketing and how every marketing item builds on that last. This is when you start seeing better results and start shopping for a ring for the long-term commitment to marketing or a marketing firm you plan to stay with.
When you get truly committed to marketing an find new ways to build on what you already have, this is when strong, reputable and valuable brand starts to emerge. One way or another you are branding your firm. You are either creating a brand like coca-cola where you continually market and build on each previous campaign or you do nothing or very little (maybe the one-night-stand) and create a brand that is worth little to you or anyone else.
To learn more about the marketing one-night-stand check out yesterdays article - Why a marketing One-Night-Stand doesn't work!
If you are tired of one-night-stands and looking to learn how to avoid them at all costs you might want to check out our Smarketing - 12 week business development course.