Branding Blog

Is Smarketing the next Moneyball?

Written by Dale Berkebile | Sun, Jan 29, 2012

So I just watched Moneyball and I couldn't help thinking of how this is very similar to the advertising industry. There are a lot of old school agencies that are not getting on board with inbound marketing, they are telling people this new social media thing is just a fad. In the same breath they will start sharing the number of readers of the magazine or newspaper they are trying to get you to place your ads in. This might work with large budgets, but small businesses do not have the budget to play in this field.

So how does this all tie in with Moneyball? If you haven't seen the movie yet, I will not spoil the movie, but I will share the concept of the movie that is relevant on this blog. Basically Brad Pitts character is a general manager for the Oakland A's. He hires a kid fresh out of college, well really from his first job. This kid graduated from Yale with an Economics degree.

How does this tie in to baseball or marketing you may be asking? Well, the reason brad hired this kid was because he understood something that all the rest of baseball didn't get. Through statistics you could predict a winning strategy. They created a successful team for 1/3 of the price most teams were spending.

As much as the old school baseball people thought they were crazy and you can't use science to win baseball, they actually did pretty well. Advertising is in the same boat. Old school ad people are not ready for the changes coming. As a matter of fact some more modern inbound marketers are not fully on board with smarketing. That is ok. As one of the lines in Moneyball said, the first people breaking the trail get bloody.

If you are looking for an opportunity now's the time to take action. You can outpace the old school mad men and even the new school inbound marketers, who are not yet on board with the alignment of sales and marketing. Smarketing is the Moneyball of the marketing industry. If you would like to learn more about Smarketing (the new cutting edge business development strategy) check out the new 12 week course Brandwise is offering.