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Branding Tips to Increase Sales

Dale Berkebile

Recent Posts

CEO Growth Mistake: Moving Top-Salesperson to Sales Manager Role

Posted by Dale Berkebile on Thu, Dec 11, 2014


You are a growing company and you have a few salespeople.

As the company grows you feel you need to step out of managing the sales team, so you can focus on bigger picture items to run and grow the company better.

So what do you do?

Often CEOs decide that the best solution is hire inside the company. This is respectable and sometimes a great solution. However make sure you understand what success in the sales manager role looks like before you hire or promote an employee to this position.

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Tags: Sales Management, Sales Hiring, Growth Goals

CEO Marketing Mistake #2: Getting hung-up on cost

Posted by Dale Berkebile on Sat, Nov 22, 2014


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CEO Marketing Mistake #1: Being short-sighted when buying marketing

Posted by Dale Berkebile on Fri, Oct 31, 2014

What are some of the biggest marketing mistakes business owners and CEOs make?

Let's define the audience for this is article (series of articles). It is meant for "small" businesses doing under $20 million in annual revenues, but probably still doing over $1 million annually. These are the people who've been around the block a few times. This is going to be a series of articles based on the 5 topics listed in the bulletpoints below. I wanted to try to make them short and sweet instead of long and drawn-out like my normal posts. So stay tuned over the next few weeks. Now let's get into it!

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Do you hate sales? Do you also hate smart conversations with friends?

Posted by Dale Berkebile on Tue, Oct 14, 2014

Why do you think sales calls and conversations are different?

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10 Tips on How to Shop for a Website Firm or Website Redesign

Posted by Dale Berkebile on Tue, Jul 08, 2014

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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Tags: Web Design & Development, Website ROI, Advice

5 reasons I'm happy Google Keywords are dead! Goodbye Keyword Data

Posted by Dale Berkebile on Sun, Sep 29, 2013

Breaking News!

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Tags: Hubspot, SEO, Analytics, Keywords

Lead Gen / Web Design: New site brings in leads on the first day!

Posted by Dale Berkebile on Mon, Sep 09, 2013

I've had a happy surprise today.

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Tags: Lead Generation, Web Design & Development, Inbound Marketing, Business Development

Lead Generation Tips: Create a clearly defined Goal you want to hit

Posted by Dale Berkebile on Fri, Sep 06, 2013

This is the second in a series of articles around Lead Generation Tips.

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Tags: Lead Generation, Marketing, Sales

If you build it, WILL THEY COME? - Website Design & Marketing Tip

Posted by Dale Berkebile on Tue, Aug 27, 2013

So you may have seen the movie Field of Dreams with the lesson "Build it and they will come".

You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.

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Tags: Web Design & Development, Inbound Marketing, Web 2.0, Web Development

Target Market, Demographics, Buyer Personas & Building Relationships!

Posted by Dale Berkebile on Tue, Aug 13, 2013

How important is it to understand your target market, define customer demographics and create buyer personas?

That's a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.

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Tags: Demographic Data, Buyer Persona

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