So you may have seen the movie Field of Dreams with the lesson "Build it and they will come".
You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.
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Tags: Web 2.0, Inbound Marketing, Web Development, Web Design & Development
How important is it to understand your target market, define customer demographics and create buyer personas?
That's a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.
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Tags: Demographic Data, Buyer Persona
