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Branding Tips to Increase Sales

Pinterest vs. Inbound Marketing: Is DIY the best route?

Posted by Dale Berkebile on Tue, May 21, 2013

So the other day my wife and I are laying around and talking. She picks up her phone and starts scrolling through Facebook updates. Then from out of no where she starts laughing uncontrollably.

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Tags: Inbound Marketing

The Power of Keywords: Zero to 2000+ organic visits in 7 months

Posted by Dale Berkebile on Fri, May 17, 2013

I'm not a big SEO Freak…

As a matter of fact I often disregard SEO to areas I consider more relevant… creating remarkable content. Sometimes the right articles hit on hot keywords and things just blow up. It is important to understand your audience though and what they want or are searching for. Sometimes this can be done strategically and sometime is is a nice happenstance.

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Tags: Inbound Marketing, Blogging, SEO, Organic Search, Case Studies

Brand Asset Theft: What to do when someone steals your web content

Posted by Dale Berkebile on Thu, May 16, 2013

Yesterday I had an interesting thing happen. I had Matt Roberge from SLC Bookkeeping contact me with an interesting question. His question went something like this…

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Tags: Advice, Brand Police, Brand Asset

Demographics, Geographics, Psychographics: help build buyer personas.

Posted by Dale Berkebile on Tue, May 14, 2013

In today's fast-paced, ultra-competitive business environment, marketing is more important than ever.

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Tags: Marketing, Demographic Data

M. Roberge asked: How important is branding for a small business?

Posted by Dale Berkebile on Fri, May 10, 2013

So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:

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Tags: Brand Building, Branding

Thoughts on Software: Are you ready to move to the cloud?

Posted by Dale Berkebile on Wed, May 08, 2013

Roughly four months ago I decided to move the Brandwise design software to the cloud.

Adobe Creative Cloud is the new direction Adobe is taking their software. I love the idea of regular automatic updates, and being current at all times. I do not like the thought of being over a barrel and not being able to switch once I get started down this path. Obviously on some level this cloud concept is a money maker for Adobe. They get regularly updated bank accounts from all users. So someone like myself who might only buy every other version of their software, now will be paying monthly forever. This will make us pay more for sure.

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Tags: Marketing, Thought Leader, Design

How to Use Customer Lifetime Value to grow your Business

Posted by Dale Berkebile on Tue, May 07, 2013

Customer Lifetime Value (CLV) calculations depend in part on predictions based on past actions or industry averages.

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Tags: Marketing, Sales, customer lifetime value

How to Improve Customer Lifetime Value through inbound marketing.

Posted by Dale Berkebile on Thu, May 02, 2013

There is quite a bit of talk about the positive impact that inbound marketing brings to any business

Especially when it comes to creating:

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Tags: Inbound Marketing, customer lifetime value

What the future holds for Sales & Marketing Infographic

Posted by Dale Berkebile on Wed, May 01, 2013

As I was doing some research for up coming articles, I ran across this nice infographic put out by Hubspot and Salesforce.com. I'm betting you will find some interesting tips on this infographic that will either educate you or reinforce what you may already know about Inbound Marketing.

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Tags: Inbound Marketing, Sales, Infographics

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