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Branding Tips to Increase Sales

What is Customer Lifetime Value and Why is it So Important?

Posted by Dale Berkebile on Tue, Apr 30, 2013

Customer Lifetime Value (CLV) = Total Customer Revenue – Total Customer Costs

Customer lifetime value is a powerful piece of business intelligence that informs an efficient strategy for business growth. Also known as CLTV, LCV and LTV, these calculations also provide a benchmark against growth goals and a vivid indication of company value. Customer Lifetime Value, which can be expressed in a detailed or more general formula, is typically defined as the value (in current dollars) of the net profit you can expect from a given customer’s purchases over the entire life of the customer relationship.

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Tags: customer lifetime value

Attract More Clients - Demographics versus Buyer Persona

Posted by Dale Berkebile on Mon, Apr 29, 2013

When looking for new clients, you've probably heard about creating demographic lists for direct mail or getting more advanced with your sales and inbound marketing by creating buyer personas.

Surely you've heard the term demographics and ways to use them. There is another term that has gained popularity over the years: buyer persona. Buyer persona is used a lot in the inbound marketing and/or sales world. There is a difference between demographics and buyer persona, though it may be hard to understand at first. Let’s explore those differences.

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Tags: Marketing, Sales, Demographic Data, Buyer Persona

Designing a Logo: Before and After… a Logo Design Review

Posted by Dale Berkebile on Thu, Apr 25, 2013

There are many ways to go about getting or designing a logo.

Some ways work and some don't work well (at least not for building strong brands). This story gives and example of best practices and things to look for when logo shopping and looking for logo design. Here is a sample of the Before and After we will be discussing in this article.

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Tags: Logo Design, Logos

Marketing Demographics: covering the basics

Posted by Dale Berkebile on Tue, Apr 23, 2013


Marketing demographics pinpoints and defines the prospective buyers (customers).

You've probably heard the term marketing demographics. It's a common term in the marketing & sales arena. Demographics can be extremely involved or very simple: It just depends on the item being sold, how advanced the product/service is or how long the sales cycle is. Not everything requires intense research a book, music, or shoes are very basic and tangible. Where as a million dollar software or business consulting package is more advanced and potentially an intangible service.

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Tags: Marketing Strategy, Demographic Data

Social Media Demographic Infographic

Posted by Dale Berkebile on Mon, Apr 22, 2013

We've been creating a lot of content recently around Demographic Data.

So to keep things fun we decided that it might be a good idea to create a few articles revolving around demographics used as infographics. This one shows the demographic data based around social media sites. This is a nice infographic, but I think it is a few years old. So the data could be different today than it was 2 or 3 years ago. We'll try to create or find other infographics relating to demographics to share or update this info.

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Tags: Marketing, Demographic Data

Linkedin Tips: Do you connect blindly on Linkedin?

Posted by Dale Berkebile on Tue, Apr 16, 2013

Linkedin is a powerful tool for the professionals, but why do we use tools like this?

Linkedin is a tool for making connections right? It's great for:

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Tags: Sales, LinkedIn

The Pulse Network: Frank Belzer talks Sales Shift at IMS!

Posted by Dale Berkebile on Mon, Apr 01, 2013

Are you a CEO? Are you a Marketing Manager? or Are you just a Marketer?

It dosen't matter which category you fit into (CEOs should be aware of IMS and Frank Belzer), you should be going to or being sent to IMS. This is always an amazing trade show/learning event. If you are unfamiliar with IMS, check out IMS here. Or register for IMS 2013 NY here!

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Tags: Inbound Marketing, Announcements, Sales, IMS

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