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Can the power of compound interest be applied to marketing?

Posted by Dale Berkebile on Wed, Feb 06, 2013

The power of compound interest is great in theory, but… why do so few people use it to their advantage?

Is it because we always tend to be looking for the quick fix, the big windfall, the silver bullet? Or is it just because we are all too lazy and or impatient to do the little things that it takes to create the compounding effect? I've read a book called The Slight Edge. In this book they talk about how the small items are easy to do, but they also are just as easy to not do. I think this is the case for both money, marketing and sales. People struggle everyday with the small things and so we miss big wins. Because we do not commit to getting the ongoing small things done every day, every week, every month, every year we do not become the millionaire or a marketing thought leader or the sales rainmaker.

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Tags: Marketing, Blogging, Branding

Super Bowl XLVII lights go out… will it affect the Mercedes brand?

Posted by Dale Berkebile on Mon, Feb 04, 2013

One brand will be remembered from Super Bowl XLVII and it isn't due to Super Bowl Commercials.

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Tags: Marketing, Advertising, Branding

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