Branding Tips to Increase Sales
How can the billions of dollars being spent on marketing be so ineffective?
I've been in the marketing industry for nearly 20 years. One thing I can say for sure is that 99% of marketers and marketing are total crap. Is this the pot calling the kettle black? Well, I don't think so. Honestly I'm an ad guy that hates advertising. Why is this? Because it interrupts my TV programming, my radio listening, my magazine reading and clutters up my inbox and my mailbox. The point here is this… most advertising and marketing is done blindly in hopes to find one person who will buy a product… all the while frustrating the other 10,000 people that have to put up with it. Highly targeted advertising catering to my wants and needs is great, but so rare.
This is a story of growth / success and the Top 9 Brandwise Marketing and Sales articles.
Use this info to help you find the right sales and marketing people and tools.
How many times have you been on a sales call and you get the ol' "The Timing Isn't Right" put off?
Today I read a great article by Pete Caputa titled "The Timing Isn't Right." If you are involved with sales, a business owner or head of a marketing team (especially online marketing), you will want to read this article. Pete talks about many things related to a website redesign and the timing of it, sales, online marketing strategy and the like in this article. If you have been kicking around a site redesign, you may think again after reading this article. Of course you may continue down the redesign path, but if you do and you apply the items discussed you will be much more successful with the redesign.
I very often talk people out of advertising. Usually because it is an expensive medium for only the skilled few.
The point is most small businesses can't afford an ongoing ad- month over month over month for years. This is what I used to tell people was the answer to getting advertising right. Over the last year I have been changing my opinion. Why the change? Well it might be because of the 2012 election year. Go out and vote by the way.