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Branding Tips to Increase Sales

Why it is important for CEOs to understand a website redesign

Posted by Dale Berkebile on Tue, Jul 31, 2012

How often do business owners buy a solution only to find out it's the wrong one?

Sometimes we are misinformed before we buy a product or service. What happens next is we lose time and money. As competitive as the marketplace is today costly mistakes like this could be fatal. A website redesign is a perfect example of where people often buy for the wrong reasons.

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Tags: Lead Generation, Inbound Marketing, Design

How can a sales process help build your brand?

Posted by Dale Berkebile on Fri, Jul 27, 2012

The key to building a brand is consistency.

You need to be consistent in your marketing message, your colors, your fonts, how you use your logo, but is there more? Yes! Your brand is more than just a logo and colors, it is your client's and your prospect's gut feeling about your company.

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Tags: Sales

Can you learn sales by watching the Barter Kings reality TV show?

Posted by Dale Berkebile on Thu, Jul 26, 2012

Don't try this at home: The Hard Sell

I can really appreciate a good sales person and the selling or buying process when it is done well. As with most people though, I can and am often turned off by the hard sell approach. Wikipedia describes the hard sell like this: In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message.

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Tags: Sales

Sales are down so get marketing! Right?

Posted by Dale Berkebile on Tue, Jul 24, 2012

There's no doubt that if marketing were done perfectly, selling would be unnecessary.

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Tags: Marketing, Sales

Challenges of inbound networking or any networking

Posted by Dale Berkebile on Wed, Jul 18, 2012

When it comes to networking the biggest challenge is finding the right people to join the group.

There is a new thing out there called inbound networking. If you know Pete Caputa from Hubspot, you may have started hearing the rumblings of this new concept. Rick Roberge also is working closely on this idea and set up a linkedin group Inbound Networkers. The idea looks like this you create a networking group that is both online and offline and you work together to get things up and running.

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Tags: Inbound Marketing, Social Networking

Value Proposition: What is the value you bring to your clients?

Posted by Dale Berkebile on Thu, Jul 05, 2012

Are you selling value or are you selling a commodity?

Very often business owners or CEOs will complain that their product is becoming commoditized in the marketplace. You know there are 10 people on this block that say they do just what we do. So in a modern world where competitors are coming out of the woodwork, how do you compete? Well the first step might be to get out of the commodity game. I do not mean changing business models, what I am talking about is a mindset. If you think you only offer commodities, then it is true and prospects can sense this.

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Tags: Sales

Are you a web designer looking for HTML Hexadecimal Color Codes?

Posted by Dale Berkebile on Tue, Jul 03, 2012

Back in the 90's I remember designing websites and the importance of Hexadecimal Color Codes.

In the early days we were limited to 256 colors and so you can probably imagine what this was like. Especially since the colors were bright colors most people would never use.

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Tags: Web Design & Development

It takes more than inbound to engage your Qualified A+ Leads.

Posted by Dale Berkebile on Mon, Jul 02, 2012

Are you trying to go after only A+ prospects? Are you tired of all the B and C clients?

This is understandable. I too only want to spend my time with quality people that I can really help. Just because you can help them though does not make them a good fit. Let's say you have a Peak 90 list of your top A+ prospective clients… this doesn't mean you are going to reach these people, that they are a good fit or interested in you. Sure you may have a website, heck you may even have a linkedin profile and a blog. If your Peak 90 do not read or subscribe to your blog or they aren't connected to you on Linkedin, what does it matter? You might as well save you time and money.

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Tags: Inbound Marketing, Sales

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