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Branding Tips to Increase Sales

Self doubt and how it hinders your brand.

Posted by Dale Berkebile on Fri, Jun 29, 2012

Although we all have bad days it's important to not let this become who or what you are.

Over the last two days I have talked to two people who were talking about how bad a certain area of life is. They were down in the dumps about something. I know both of these people are really smart and talented people, but they just couldn't get out of their own way.

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Tags: Inbound Marketing, Marketing

Why sales skills are more important than the latest marketing craze!

Posted by Dale Berkebile on Wed, Jun 27, 2012

photo by whitakerc1985

All the marketing in the world will not close deals!

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Tags: Marketing, Sales

Marketing Strategy: What are you doing to build your blog following?

Posted by Dale Berkebile on Fri, Jun 15, 2012

You're doing a great job driving traffic to your website. People read your blog, but how many subscribe?

Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use "subscription forms" on all or at least the most popular pages of our site.

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Tags: Inbound Marketing, Strategic Planning

The importance of becoming a thought leader for your industry

Posted by Dale Berkebile on Thu, Jun 14, 2012

When it comes to business development there are two ways to work: from the top down or from the bottom up.

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Tags: Strategic Planning, Thought Leader

Cold Calling or Inbound Marketing? or maybe BOTH!

Posted by Dale Berkebile on Fri, Jun 08, 2012

Somehow today I ran across an article entiteld:

Why Cold Calling Is A Waste Of Time (And What You Should Be Doing Instead)

You can read it here. Anyhow, I found it kind of funny for two reasons: 1. I just finished a post about a Brandwise article being promoted in Spain and now I am promoting an article from Ireland, and 2. because this article shares many of Hubspot's theories on inbound marketing. So this article sounded a little canned to me, but none the-less it is a good article.

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Tags: Inbound Marketing, Sales

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