Branding Tips to Increase Sales
what… are you so great that you
What is the real goal of a website, inbound or any other form of marketing? Generating cash and a lot of it, right?
If this isn't your goal then congratulations, you may have easier goals to hit. If however you report to your CFO or CEO and they keep asking to see the results, what can you do? Well there is one thing you can do you can get more strategic with your inbound marketing.
Tags: Inbound Marketing ROI
Although a site uses some CSS– that does not mean that it is optimized or following web standards.
Boy today I was working on a website migration (moving from one platform to another). The first page I created, I just did a copy and paste. Wow what a mess. Every paragraph was styled (defining the fonts to display, defining color of fonts, defining size, etc., etc.). Web standards endorse a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. Usually this require CSS to focus on styling the page and HTML to focus only on content and no design elements.
This morning I read a great article by CopyBlogger. Although CopyBlogger is a wordpress company their content is excellent none-the-less. This article was entitled: A Simple Plan for Writing One Powerful Piece of Online Content per Week. If you haven't read it yet and you blog, you gotta read it right after you finish this article and make your comments below, Ha!
Being tech-savvy is great, but at the cost of losing business is not a good solution. On Friday I was at a networking event. I have been out of the face-to-face game for a while so it was fun to see how things have change since I quit networking in person. Not too much has changed in the grand scheme of things at least at this event. I thought the new digital world would have changed things, but it seemed very little.
Is networking face-to-face still a valuable or effective business development tool? When it comes to business development, networking is the number one low cost solution for small businesses. On Friday I attended my first networking event in probably three years. Mostly because the easily accessible groups I was attending were easily accessible. That being said, there were usually 10 bankers, 20 realtors, 30 insurance people, a handful of pyramid schemes and the like. Since I am only wanting to talk to CEOs, I found these networking groups to be a tough road to meet or get introductions to the to proper contacts. Anyhow, I thought I would attend a networking event a partner was sponsoring.
Tags: Business Development
For me it is very helpful. Extremely valuable actually. The company website is great for getting a better idea of the prospect's professionalism. This is a great tool for sales people. Heck it might be a good tool to help qualify if you want to connect to people. If they do not add a website or social media sites, maybe they are hiding something or not tech savvy. Is this a good fit or bad fit for you? This should be one way to measure the seriousness you take with these people. Here is an example:
For those of you running a business and questioning the best blog tools, you might want to look at a few different issues. Paid tools vs free tools. Wordpress has this great, huge user base and resources all over the web to get help. Wordpress is free so what's not to love?
Have you ever heard this from a client or a prospect? If so you failed to sell value or you were not delivering results.
We are looking for feedback on the Brandwise website. We are going to be making some changes to the site. If you hate the site, let us know why. If you'd prefer more samples, better or more helpful articles, case studies, video or whatever, now's the time to step up and become part of the process in order to make this a more useful site to you.
When it comes to sales and marketing, it is very important to know who you are going after, speaking and selling to. Why is it then that many companies struggle in this area? What are the main things you should be using to help define your customer?
I read a great article this morning on the New Era of Design. I found it quite interesting for a few reasons. Mostly though, because it brought up how design is more than just a pretty face or the aesthetics of designing a website or a logo or whatever. It includes process design, service design and usability design, which sometimes are greatly overlooked.
If you are a sales person, a sales manager, a business owner or a CEO you might want to take this survey and have your whole sales team take it separately. Once we collect all the data you will also be included to get one of the first copies of the reported findings.
In the 90's I remember how important it was to make sure 90% of your website design was above the fold and laidout for either 640x480 or 800x600 pixel dimensions. Then we moved into the 21st Century and many monitors started becoming 19" and larger which allowed us to edit the dimension size of websites.
Tags: Web Design & Development
I have partnered with a few marketing and sales firms to ask this very question. We are creating a questionnaire and a report of the findings and asking professionals like yourself to participate. What questions would you like to see answered?
You've probably heard business owners and CEOs talking about the catch 22 issue with hiring sales superstars. You know the old… "When we get some more cash on hand I'll get a GOOD sales person!" And in the meantime you'll do what?