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Branding Tips to Increase Sales

Shopping frenzy for shopping cart & ecommerce websites.

Posted by Dale Berkebile on Mon, Apr 30, 2012

Over the years we have done a few ecommerce shopping cart related websites. As a matter of fact before I started Brandwise, I worked for a large corporation that did nothing but ecommerce websites. Anyhow, although we have experience doing these sites, they seem to be peppered over the years. Recently though there has been a shopping frenzy on shopping carts and ecommerce websites.

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Tags: Web Design & Development, eCommerce

Go Big or Go Home - a lifestyle, part of the brand not a cute saying!

Posted by Dale Berkebile on Sat, Apr 28, 2012

There are a lot of profound business statements out there like:

  • Go Big or Go Home
  • Failure is Not an Option
  • Good is the Enemy of Great
  • etc, etc,
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Tags: Business Success, Branding

How much are DIY marketing projects costing you?

Posted by Dale Berkebile on Thu, Apr 19, 2012

There are several times I run into business owners to look to cut costs by trying their hand at design, marketing, web programming and many other projects related to sales and marketing. These DIYers (Do It Yourselfers) are saving a bundle up front, but in the long run it is costing then more than they know or understand.

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Tags: Business Success

Marketing/Sales Issue - educated, certified or self-proclaimed experts

Posted by Dale Berkebile on Wed, Apr 18, 2012

Could it be that marketing and sales biggest problem is that it really doesn't take anything to become a marketer or sales person. Granted many marketers can go to school for marketing and get and MBA, but there are also many people who are not trained. Just a self-proclaimed "Marketing Expert" or a self-proclaimed "Sales Expert", that's all it takes. In sales case, there really isn't a college or university offering sales training or diplomas.

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Tags: Marketing, Sales

Why some companies never make it big - mindset!

Posted by Dale Berkebile on Fri, Apr 13, 2012

Today I was checking out linkedin and I connected with someone who requested a connection. Linkedin dropped me into the people you might know section so I started looking for any quick connections I should have. I saw a designer I used to run into about 9 years ago when I was new to Fort Worth and networking like crazy to drum up new business.

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Tags: Marketing, Sales, Branding

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