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Branding Tips to Increase Sales

Why branding doesn't work for most companies!

Posted by Dale Berkebile on Fri, Mar 30, 2012

Today I am reviewing everything I've done over the last 13 year. On April 1st, 1999 I was in a position to start-over to start fresh and create whatever I wanted. This is the day I officially started my company full time. I was 27, and I am now 40 years old. In the early days I was on-fire and excited to make my way in the world. I wanted to create the top design firm in the world… but what does a 27 year old know about that?

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Tags: Branding

Is inbound marketing enough?

Posted by Dale Berkebile on Wed, Mar 28, 2012

In today's marketplace things are getting more and more competitive everyday. Now with inbound marketing allowing small businesses to compete on a global scale and leveling the playing field against the big dogs in business, how are they able to compete with all the clutter?

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Tags: Inbound Marketing, Sales

Business start up financial advice: Cut Costs or Make More Money?

Posted by Dale Berkebile on Tue, Mar 27, 2012

When it comes to running a business you need to understand how to survive in the early days. The first few years you may need to watch your cash flow to predict healthy days in the future. One thing I will tell you though is the number one thing all business owners need to learn to do is sell. For some this comes naturally, but for most it is a challenge. For the ones that it does come natural to I would bet some professional training would help you improve your game. Honestly wouldn't even a 10% improvement be great for a decent sales person?

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Tags: Sales, Smarketing

Twitter goes mainstream with the power of the Hashtag on TV!

Posted by Dale Berkebile on Mon, Mar 26, 2012

Tonight I was watching The Voice. As some of you will know, I am a huge music buff although this isn't my typical music selection. It is interesting to see how musicians are chosen and how some musicians learn to step it up and go into a competition against different type of artists. Similar to the hip-hop mc going up against the country duo singing I Can't Get No Satisfaction. This was good and unique and the hip-hop artist pulled it off!

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Tags: Twitter, Integrated Marketing

Inbound Marketing 2012 infograpic - good, but what's the ROI?

Posted by Dale Berkebile on Fri, Mar 23, 2012

I thought this was a really good infographic about the explosion of inbound marketing. It is good for people to know and understand inbound, but it is still important to look at the ROI. Have you seen this free webinar - Maximize Your Hubspot ROI by Integrating Your Sales & Marketing? Sign up now, only a few hours left!

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Tags: Inbound Marketing

How to get over the marketing one-night-stand

Posted by Dale Berkebile on Thu, Mar 15, 2012

Yesterday we went into depth about what a marketing one-night-stand is. If you haven't read this article yet, you may want to check this one out as well - Why a marketing One-Night-Stand doesn't work!

The way to avoid the marketing one-night-stand is to know that, yes you do need marketing to help bring you new business. Keep in mind though that marketing is never a silver bullet. It is something you need to do regularly.

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Tags: Marketing

Why a marketing One-Night-Stand doesn't work!

Posted by Dale Berkebile on Wed, Mar 14, 2012

Have you ever been doing your monthly books and noticed, or had your bookkeeper/accountant come up and tell you that, things are not looking good?

Business is down and bills are up. What do you do? A lot of times this is when companies turn to marketing. They start going out looking for opportunities for new business and eventually a tart will pass by and it just looks too good not to jump on.

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Tags: Marketing

5 Tips for the… "I signed up for twitter, now what?" question.

Posted by Dale Berkebile on Fri, Mar 09, 2012

You know I see and hear this all the time. People hear this buzz about twitter and decide… I should check out this social media tool. So they sign up build a profile and put out there first tweet usually saying something like "This is my first tweet, I do not know what I'm doing." This is fine and a good place to start, but I thought I would share a few tips to help the new tweople understand twitter better. I am going to share a few basics.

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Tags: Social Media, Twitter

How to handle irate customers… head on!

Posted by Dale Berkebile on Tue, Mar 06, 2012

The beauty of the internet, blogs, video and social media is that customers now have a lot of power. They can go out and tell the world their story and give you bad rankings on websites and really drag your name through the mud.

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Tags: Inbound Marketing, Strategic Planning, Word of Mouth

So traffic is up, leads are up, but how's sales?

Posted by Dale Berkebile on Mon, Mar 05, 2012

Last month was a great month from the marketing side of things for Brandwise. We have seen a 22% increase in traffic from the previous month and this has been our best traffic ever. So this is good right? Well, yes and no. Let's dig a little deeper.

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Tags: Inbound Marketing, Sales, Smarketing

What's the #1 thing I HATE about Hubspot? Weak Spellcheck tool!

Posted by Dale Berkebile on Fri, Mar 02, 2012

On most days you will catch me talking pretty highly of Hubspot software. But today is not one of them. I have been using this tool for nearly 3 years and writing several hundred blog articles and creating many webpages and sites on their platform, so what's the problem? Their Spell Check Tool SUCKS!!!!

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Tags: Hubspot

First sign your Printing Firm is going to be a problem

Posted by Dale Berkebile on Thu, Mar 01, 2012

They are struggling to open files!

Ok so the print business is just like the marketing, design and sales business… all you need is some money to buy equipment, a space to set up shop and a sign on the door, right? If you can get these items… viola you are now a Professional Printing Firm… or ARE YOU?

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Tags: Printing

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