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Branding Tips to Increase Sales

Me Too Branding will always keep you from being a leader

Posted by Dale Berkebile on Wed, Feb 29, 2012

So recently I have been getting a kick out of the current TV ads for Office Depot. What I noticed after seeing them a few times was how similar they were to Staples ads.

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Tags: Advertising, Branding

You know your good at sales when...

Posted by Dale Berkebile on Fri, Feb 24, 2012

It is funny when you are getting pitched by a sales person and you start critiquing their sales techniques. You know you are good at sales when you start noticing rookie mistakes.

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Tags: Sales

Has the internet changed the way your sales prospect buys?

Posted by Dale Berkebile on Thu, Feb 23, 2012

Over the last ten years it has been amazing how business has changed. What once might happen in 50 years now seems to be happening every few years. Things are moving a a breakneck speed in the digital world as we are all becoming more and more connected and living more and more digital lives. In the past you had to do presentations to educate customers on how you solved their problems. Today they are doing hours worth of research before they even reach out to you.

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Tags: Sales

How long does it take to reach success on Hubspot?

Posted by Dale Berkebile on Mon, Feb 20, 2012

From time to time I review past clients that are working on Hubspot's inbound marketing software. Over the last three years I must have done a few hundred projects for hubspot clients from a call to action button all the way to completely doing a site redesign, buildout on hubspot and then doing 98% of the inbound marketing for the client. So I have seen it all in this realm of online marketing. I have seen major success and major failures.

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Tags: Hubspot, roi

Branding faux pas - stealing photography to build your brand!

Posted by Dale Berkebile on Tue, Feb 14, 2012

No images were stolen to create this article: Brandwise owns the rights to the image in the header of this article. This is an example of what a stolen image looks like, notice the "X" going from corner to corner and the "shutterstock" logo as a watermark in the center of the image. Typically this means this is an unpurchased image and the user does not own the right to use it.

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Tags: Marketing, Branding

Design Personas: Are the Inmates Running the Asylum?

Posted by Carole Mahoney on Mon, Feb 13, 2012

I will be the first person to tell you I am not a brand or design specialist. Dale and I are complete opposites. Yet over the past few years working together in sales development and training, we have learned how to align sales and marketing processes into one uninterrupted and integrated smarketing process. We have become a complimentary force to be reckoned with.

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Tags: Marketing, Sales

Interesting ideas from Hubspot on Smarketing results.

Posted by Dale Berkebile on Wed, Feb 08, 2012

If you have been reading any of the Brandwise articles over the last 6 months you have probably heard us talking about and sharing ideas on sales and marketing alignment (Smarketing). Now if you would like to hear what other people are saying check out some of the things Alison Savery of Hubspot has to say in a recent article How to Align Sales and Marketing for Results (Not Just Harmony).

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Tags: Smarketing

Business ignorance or a flat out lie & damaging the brand

Posted by Dale Berkebile on Tue, Feb 07, 2012

So today I grabbed some lunch at Wendy's. Typically this is a good experience and the local Wendy's is really good. Today's experience however left me frustrated. I think Wendy's is a little pricey and when I have a bad experience I really find that I paid too much. Since there is very little quality food joints local to my office I frequent this Wendy's location when I need to grab something.

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Tags: Brand Building, Branding

Why advertising fails - it's driven by ego not bean counters!

Posted by Dale Berkebile on Tue, Feb 07, 2012

20 years ago I was in school learning how to create advertising. Over the last 18 years I have created a ton of different kinds of advertising for all kinds of clients… industrial ads, b2b ads, b2c ads, you name it and I have pretty much done it. As I look back over the last decade I have to chuckle. Several prospects have come to me excited about their product or company and wanting to get out there and tell the world about it.

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Tags: Advertising

Why the only numbers that count are the ones on the cash register!

Posted by Dale Berkebile on Mon, Feb 06, 2012

This morning I am looking through all my clients data to see how they are all doing. In the last 24 hours I have noticed some interesting things about working the numbers.Let's take a look at what I have found.

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Tags: Smarketing

What I learned from David Ogilvy, John Caples, & Claude C. Hopkins!

Posted by Dale Berkebile on Wed, Feb 01, 2012

If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.

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Tags: Smarketing, Advertising, roi

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