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Branding Tips to Increase Sales

Smarketing, Smarketing, Smarketing! Are you tired of buzz words?

Posted by Dale Berkebile on Mon, Jan 30, 2012

Here are a few questions you may be asking yourself about Smarketing:

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Tags: Smarketing, Business Development

Is Smarketing the next Moneyball?

Posted by Dale Berkebile on Sat, Jan 28, 2012

So I just watched Moneyball and I couldn't help thinking of how this is very similar to the advertising industry. There are a lot of old school agencies that are not getting on board with inbound marketing, they are telling people this new social media thing is just a fad. In the same breath they will start sharing the number of readers of the magazine or newspaper they are trying to get you to place your ads in. This might work with large budgets, but small businesses do not have the budget to play in this field.

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Tags: Smarketing

Have you tried stupid human tricks on Linkedin yet?

Posted by Dale Berkebile on Fri, Jan 27, 2012

I find Linked is one of the most overlooked social media tools. I guess people just aren't sure how to use it very well. You know we go out and set up a profile and then find ourselves saying "Is that it?" or "What else does this thing do?"

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Tags: Sales, LinkedIn

Want to see a sales machine, work a process? Visit Lancome!

Posted by Dale Berkebile on Sun, Jan 22, 2012

So today I took my wife to the mall to pick up some makeup. I normally have no interest in the mall and especially not the makeup counter. Today, I felt like treating my wife so I join her.

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Tags: Sales

Want to be a sales rockstar? Then use guitar music tablature.

Posted by Dale Berkebile on Mon, Jan 16, 2012

For those of you who know me well, you may know I am a music fanatic. For those that do not know me well, keep reading you'll learn soon enough. I love all kinds of music - Punk Rock, Industrial, Country (mostly outlaw country), Jazz, Electronica, Rap/Hip-Hop, Reggae, Ska, Folk, Singer/Song Writer, Heavy Metal, Classic Rock and the list goes on and on. I love it all. What I do not love though is mainstream drivel. I do not listen to the radio unless it is Pandora where I can make my own channels and vote out the crap I do not like.

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Tags: Marketing, Sales

80% of sales are created by 20% of sales people - Do you know why?

Posted by Dale Berkebile on Sun, Jan 15, 2012

So surely you have heard the old 80/20 rule. But have you ever thought about the 80/20 rule as it applies to sales? Did you know that 80% of sales are created by 20% of the sales people? Do you know why this is? It is because they have a sales process and the other 80% are reinventing the wheel on each sales call/meeting.

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Tags: Sales

What type of marketer are you? Right Brain vs. Left Brain Marketers!

Posted by Dale Berkebile on Thu, Jan 12, 2012

Which Brain are you when it comes to marketing? It is funny my personality probably leans towards the Right Brain originally when I started my company, but as I have owned my business for 13+ years I have become more focused on the Left Brain and learning to use it to support the Right Brain. Is this a miss-match or is it the thing that sets experts apart?

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Tags: Marketing, Infographics

How much do you love books? Enough to use Viral Marketing?

Posted by Dale Berkebile on Wed, Jan 11, 2012

I saw this video on Facebook this morning and I thought I would help spread the germ. When it comes to viral marketing you need to find the things people are passionate about. It is hard to create this sort of thing, but I thought this video did a great job of pulling me in and also making me want to share this with others. Isn't that what viral marketing is all about?

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Tags: Viral Marketing

Why a sales process is important to a CEO Exit Strategy!

Posted by Dale Berkebile on Wed, Jan 11, 2012

As I plan the future of my business there is one thing I have been trying to include. In recent years I am looking for how my business can service me instead of me servicing my business. What do I mean by this? Well for the early years, I wanted a business so I could do my own thing, have flexibility and be as creative as I wanted.

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Tags: Sales, Exit Strategy

If you don't know where you're going...

Posted by Dale Berkebile on Mon, Jan 09, 2012

You know the old adage "If you don't know where you're going… Any road will get you there." There are many businesses who follow this philosophy in everything they do. They may be experts at one thing and start a business but never plan what they want the future to look like.

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Tags: Marketing, Brand Development, Sales, Business Development

Wow! Look how QR codes could change the world! Smart Marketing!

Posted by Dale Berkebile on Sat, Jan 07, 2012

QR Codes are a new way to scan bar codes and send data. Typically marketing people are using it for useless concepts like sending people to your website. In order to change the QR Code from a fad into something that is truly useful and helps people live a better life we must find more uses like this.

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Tags: QR Code

Does second guessing sales training hinder your success?

Posted by Dale Berkebile on Sat, Jan 07, 2012

I have been talking to a lot of people over the last few weeks, who have gone through same level of sales training. I find it interesting everyone's different perspectives on their training. I had one person tell me their training wasn't good for service firms meaning that the techniques they were learning were better for the retail type businesses. I too have gone through similar training and although my training was more in depth and a larger program, it was based on the same theory. That being said, my firm is a service business and we have succeeded with this program.

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Tags: Marketing, Sales, Smarketing

Smarketing: What's in store for 2012 sales and marketing alignment?

Posted by Dale Berkebile on Fri, Jan 06, 2012

If you have been hearing the rumblings of this thing called Smarketing now is the time to look in to the new class we are offering. I have a feeling 2012 is the year Smarketing is going to blow the doors off. I have seen many mainstream magazines already promoting this concept although maybe under other names. I have seen these articles in CRM, Sales and everyday Business magazines. You may have read our article titled Is your business development team playing football or soccer? talking about the difference between Football and Soccer and how this ties in with sales and marketing.

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Tags: Smarketing

Your Hubspot website is working... Now What?

Posted by Dale Berkebile on Thu, Jan 05, 2012

I have worked with hundreds of Hubspot customers over the years and I see all walks of life and business sizes. Although I think Hubspot is great, it isn't the answer to big success. That is unless you use it effectively. I have seen companies big and small fail on hubspot. I have also seen many companies flounder and muddle around for years in mediocrity. I have even seen hubspot partners that could barely use the software and they are supposed to be experts.

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Tags: Marketing, Sales, Hubspot, Business Development

What is it costing you to reinvent the wheel?

Posted by Dale Berkebile on Wed, Jan 04, 2012

Small business owners are funny. I know because I am one. Sometimes we are successful in spite of ourselves. Other times we pay dearly because of our shortcomings. If you are a CEO of a small business or just a small business owner, you have probably dreamed big dreams. We all have.

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Tags: Inbound Marketing, Sales, Business Development, Advice

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