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Branding Tips to Increase Sales

#1 Tip for sales - Have Fun! - #2 Tip look for stepping stones!

Posted by Dale Berkebile on Mon, Dec 19, 2011

This video although the lighting sucks in this video, this is proving the #1 Tip in Sales is Have Fun! If you are having fun then your prospects are having a good time. If they have a good time like these people they re going to buy. Hell, I want to send this guy a check. The homeowner is laughing so hard he can't even concentrate on what the guy is selling. As a matter of fact he is trying to find solutions to sell this guy because he is so good!

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Tags: Marketing, Sales

Have you ever thought "I suck at sales!"?

Posted by Dale Berkebile on Thu, Dec 15, 2011

For years I not only thought this, but said it on a regular basis. I knew this was one of the weakest ares of my business. I looked for a solution for years. I read many books, joined business development classes & groups with little luck. If you have ever thought or said to yourself "I suck at sales" then maybe you have seen similar issues.

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Tags: Sales

Are you a last minute shopper? Don't forget those last minute buyers!

Posted by Dale Berkebile on Thu, Dec 15, 2011

There is always that one person that is a last minute shopper. Maybe life just gets in the way or they are waiting for a deal or whatever. Maybe if it is a business they could have a budget that needs to be spent by years end or they loose the money. Or it could be that your perspective buyer's time is freeing up in the holiday season so they are able to shop around and look for solutions for 2012.

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Tags: Sales

How to apply time management to end of the year sales!

Posted by Dale Berkebile on Wed, Dec 14, 2011

Time management is one of those really challenging areas for most people. I find that if I do not have a process in place for things that I slide into Put Out The Fire mode instead of get the big things accomplished mode. I know and talk to a lot of CEOs and it sounds very common to struggle with time management when it comes to sales. I hear all the time about how their companies do not have a real sales system.

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Tags: Sales

6 tips to promote your webinars and market like crazy!

Posted by Dale Berkebile on Wed, Dec 14, 2011

So over the last few weeks Brandwise and a group of our Smarketing partners have put together a few webinars. So anyone who has done webinars themselves know marketing and promoting the webinar can be the biggest challenge. So I thought we would share a few tips that might help you out.

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Tags: Marketing, Marketing Strategy

Are you already in Christmas Mode? Are sales over?

Posted by Dale Berkebile on Tue, Dec 13, 2011

It is funny how easy it is to slide in to Christmas Mode. You know when we start planning events with family and friends. It is especially bad for me because I have a close friend, my own, my father's, my mother-in-law's and my nephew's birthday all within a 3 week period over the Christmas season. So I can relate with loosing your mind and wanting to be festive with friends and family.

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Tags: Sales, Sales Techniques

Join the challenge: Is it possible to boost sales now for 2012?

Posted by Dale Berkebile on Mon, Dec 12, 2011

I have a challenge for you. If you are looking to boost sales why not try to apply some new tips. I have set a challenge for myself. I am going to land 3 new clients by years end. How'm I going to pull this off with the holidays slowing things down? Well I got three weeks to figure things out.

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Tags: Announcements, Sales

Great infographic on when to publish blog articles & why!

Posted by Dale Berkebile on Sun, Dec 11, 2011

Strategic blogging is an interesting science. If you have ever seen any of Dan Zarrella's work or webinars, you know he is a genius at this stuff. Is it important to be this strategic? Maybe not, but is it helpful if you want to beat out your competition? You bet!

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Tags: Blogging, Strategic Planning, Blogs

Don't let the holiday season slow down your sales- Act Now!

Posted by Dale Berkebile on Sun, Dec 11, 2011

Every year the holidays are being pushed earlier and earlier. Does that mean you are going to quit trying to land new business just because the marketing machine which is built for retail starts promoting Christmas in July?

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Tags: Announcements, Sales, Sales Techniques, Sales Tools

What's the quickest way to close deals in a hurry?

Posted by Dale Berkebile on Sat, Dec 10, 2011

When working on sales I find that I am always looking for ways to improve and try to make changes to challenge myself. If you are in sales, you too have probably set goals to try to challenge yourself or maybe even compete with your sales team.

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Tags: Sales, Sales Techniques

Are you satisfied with your current Social Media ROI?

Posted by Dale Berkebile on Wed, Dec 07, 2011

Yesterday I saw someone post this question to a group and it got me thinking. I would bet there are few companies that are 100% satisfied with their social media ROI. I think there are a few reasons for this. Some people look at social media as a fad and so they are not going to give it their full attention if any at all. In the webinar we put on yesterday, we referenced these people as dinosaurs. They are not really interested in change.

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Tags: Social Media, roi

Is Sales becoming Marketing & Marketing becoming Sales?

Posted by Dale Berkebile on Mon, Dec 05, 2011

No, but they have the opportunity to now communicate and work together in a more aligned or integrated fashion. This new direction is called Smarketing! We have been applying these tactics to our own company and have recently partnered up with similar firms doing just this.

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Tags: Marketing, Sales, Smarketing

Do you reinvent the wheel on each sales call?

Posted by Dale Berkebile on Fri, Dec 02, 2011

If you are an inexperienced sales person or even a longtime sales veteran, you may become frustrated with your sales because it seems like every sales call/meeting is completely different. This is one of the things I hated about selling. I felt out of control and struggled with finding new prospects, tried to sell current contacts and usually delivered long thought out and well designed proposals. What a waste of time! Especially when each time was different in how we approached the sale.

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Tags: Sales, Sales Tools

Are Chamber of Commerce's hurt by the global marketplace?

Posted by Dale Berkebile on Thu, Dec 01, 2011

When starting your business you are always looking for opportunities to meet other business people to try to sell your product/service to. 5 years ago one of the best places to make business connections was your local chamber of commerce. I have been a member to two different chambers over the years. The first one in Lancaster, PA where I ran my business before I moved to Texas and then the next one was the Fort Worth Chamber where I live now.

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Tags: Marketing, Sales, Business Development

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