<img src="http://www.dakic-ia-300.com/43574.png?trk_user=43574&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">


BrandWise Home Contact Us Client Login Using strategy to design and build stronger brands - get BrandWise

Branding Tips to Increase Sales

What is an integrated marketing strategy?

Posted by Dale Berkebile on Fri, Apr 29, 2011

It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word "Integrated" is a well structured and organized word that is easy to read and understand. Each letter is integrated with the other to create the better good of all and make the word legible. On the other-hand you can see the word "segregated" is a mix-match of many fonts, colors, sizes, baselines. If you were even able to read the word or if your eye completely ignored this mess as a word, this is a good example of the difference between and integrated marketing approach and a segregated approach. If the message is unorganized, unstructured and unplanned, then it becomes overlooked and unread or uncommunicated.

Read More

Tags: Marketing, Marketing Strategy, Integrated Marketing

Cash is King: Fort Worth businesses can now get Financial Peace!

Posted by Dale Berkebile on Fri, Apr 22, 2011

Most business owners have heard the old saying Cash is King, but honestly very few companies act like this is the case. It is almost like the saying is an old wives' tale.

Read More

Tags: Financial Peace

Any publicity is good publicity… or is it?

Posted by Dale Berkebile on Thu, Apr 21, 2011

There's no such thing as bad publicity is another take on this famous statement. I think the last one was used by Oscar Wilde. I am thinking the "Any publicity is good publicity" may have been said by P.T. Bartum.

Read More

Tags: email newsletter, Personal Branding

What made Nike a billion dollar brand?

Posted by Dale Berkebile on Fri, Apr 15, 2011

Was it their $35 logo?

Or was it something else?

Here is the thing, Nike's logo is good, but it certainly got better as thing moved forward and it got cleaned up. So if you had not known that Nike only spent $35 on their logo you are probably wondering what is the modern day equivalence of $35 so you can go buy a logo at this price. Lets say it is $75, heck, let's say it is $275. Honestly in this day and age $275 for a logo design is ridiculously cheap.

Read More

Tags: Marketing, Marketing on a Budget

Do you want business today or business tomorrow? Sales vs. Marketing.

Posted by Dale Berkebile on Wed, Apr 13, 2011

Do you struggle with trying to grow your business? I think it is a very common practice to make the mistake I used to make. You know, by sometimes confusing sales with marketing.

Read More

Tags: Marketing, Sales

Sex sells, but beauty doesn't close deals - Why a beautiful website is not enough!

Posted by Dale Berkebile on Sat, Apr 02, 2011

Read More

Tags: Web Design & Development, Web Design, Web Development

Success tied to Lucky #13 - 13 years and kickin' out a strong brand!

Posted by Dale Berkebile on Fri, Apr 01, 2011

On this day in 1999 I started my business. This has been a long crazy journey. I have made a ton of mistakes and learned business by getting my MBA through the school of hard knocks. That being said here I sit on the day I started my company 12 years ago and I look back. Those last 12 years were defining years and I learned all I could every second of the day. Now looking forward I am excited at where I am right now and what the future holds.

Read More

Tags: Brandwise, Announcements, Brandwise News

    CEO Marketing Handbook

    CEO Marketing Handbook: 7 Steps to create a Website that Works - eBook 1 Sign up today!

    New CEO Marketing Handbook out now!


    Follow Brandwise:

    Subscribe to our blog by Email

    Try the Inbound Marketing Calculator


    Inbound Marketing
    ROI Calculator

    Sign up for the Brandwise email Newsletter

    Brandwise e-Brand News envelope image


    Sign up for your free
    BRANDWISE eNewsletter.

    Most Popular Posts

    Browse by Tag

    Review the Brandwise
    website on Alexa.

    Review www.getbrandwise.com on alexa.com

    Competition is tough… get Brandwise image