Branding Tips to Increase Sales
I have been reviewing a lot of companies to see how their brand is doing. I also am interested in how successful these companies are at becoming with both strong brand building efforts and without what is typically thought of as "branding". One thing we have noticed is that you may be able to build a super-successful brand by using anti-branding methods.
Gap has recently changed their logo and before we get into our thoughts, we would like to hear what your thoughts are. Do you like the new logo or the old logo better and please tell us why.
If you are not familiar with Chris Brogan and you do inbound or online marketing, then this is a guy you need to start keeping tabs on. Although I thought Chris was just someone who rose to fame due to massive twitter followers and an aggressive blog routine both of which are true, but he has also been around doing this stuff long before twitter and the term "blog" were ever around. By the way if you get a chance to see him live jump on the opportunity. He is a good speaker/presenter.
It is funny how some people prospect for sales leads. Over the last year and a half we have taken our website and online marketing very seriously. Part of this has included SEO (search engine optimization) and content marketing in order to "Get Found" on search engine.