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Branding Tips to Increase Sales

Inbound Marketing vs. Outbound Marketing.

Posted by Dale Berkebile on Mon, Sep 28, 2009

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Tags: Inbound Marketing, Web 2.0, Web Development

Branding - The Power & Danger of (political) Iconography.

Posted by Dale Berkebile on Tue, Sep 22, 2009

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Tags: Marketing, Logo Design, Logos, Social Media, Branding, Social Networking, Political Branding, Iconography

Do Specialty Promo Items really work?

Posted by Dale Berkebile on Mon, Sep 21, 2009

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Tags: Marketing, Sales, Branding, Business Development, Sales Tools, Promotional Items

Branding or just Tchotchke Promotional Junk?

Posted by Dale Berkebile on Fri, Sep 18, 2009

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Tags: Marketing, Sales, Branding, Sales Tools, Tips for Start-Ups, Promotional Items

Is advertising the same as branding & positioning?

Posted by Dale Berkebile on Thu, Sep 17, 2009

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Tags: Positioning, Marketing, Logos, Creating Brands, Advertising, Branding, Graphic Design, Naming

Trademarks - Acquiring Rights

Posted by Dale Berkebile on Wed, Sep 16, 2009

Previously we posted that formation of a business name is not sufficient to establish trademark rights. Generally, in order to acquire rights in and own a trademark, one needs to:

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Tags: Trademark, Servicemark, Legal Issues

Letterhead design is it still needed in the digital world?

Posted by Dale Berkebile on Tue, Sep 15, 2009

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Tags: Marketing, Branding, Corporate Identity, Letterhead Design

Branding is becoming a Social Media Revolution!

Posted by Dale Berkebile on Mon, Sep 14, 2009

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Tags: Social Media, Twitter, Social Networking, Blogs, Blogosphere, LinkedIn, Facebook

Brand Pornography - you know you want some.

Posted by Dale Berkebile on Mon, Sep 07, 2009

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Tags: Branding, Brand Management, Brand Loyalty, Brand Pornography

Branding? No, we use word of mouth to build our business.

Posted by Dale Berkebile on Wed, Sep 02, 2009

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Tags: Marketing, Branding, Word of Mouth

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