When a company decides to start marketing, they first need to ask themselves a few questions. The key is to understand where they are right now. One of the ways to do this is to do a SWOT Analysis. For those of you unfamiliar with the SWOT Analysis process here are a few tips.
Tags: Brand Building, Positioning, Marketing, SWOT
I've said this before and I'll say it again, businesses only do business with people they know like and trust. That being said, how do you build trust? Well one of the keys is getting out in front of your target market on a regular, consistent, ongoing basis.
Tags: Marketing, Sales, Direct Mail, Sales Tools, Increased Sales, Trade Show
So what is this SEO everyone is talking about? For those of you that do not know, SEO stands for Search Engine Optimization. Ok, now you know what SEO stands for, but what does it mean?
Tags: SEO, Search Engine Ranking, Web Directories, Link Campaigns
Every business should understand the sales cycle of their company. Every industry may be a little bit different, but the basic sales cycle should be the same. The goal of all marketing should be to generate quality leads and then move those leads into converted customers. So here are the 5 phases that enhance sales and create a stronger brand.
Tags: Brand Building, Creating Brands, Brand Development, Sales
We have just created a poll on LinkedIn to see which marketing topics you are most interested in learning more about. Please feel free to use this poll or if you do not see the topic you are most interested in post a message here and we will add it to the list of articles to post on this blog. You can vote on the topics at What marketing topics would you like to learn about.
Tags: Marketing
A logo is an important part of any business. A logo can be almost as important as a companies products or services. The reason is that a logo is a big part of how you sell and market your company.
Strong logos establish trust, and people only do business with companies they trust. A logo also helps make a good first impression. With a strong logo, you are able to build pride within the company, entice new business prospects and intimidate the competition. A weak logo can make a prospect doubt the quality of your company.
Tags: Logo Design, Logos, Creating Brands, Brand Development
Brandwise is new to advanced blogging, but now that we have our new blog connected to our web site we are trying to create a strong resource for our viewers. We are also trying to get the word out about our new blog via our Technorati Brandwise Profile.
Tags: Brand Building, Announcements, Blogging, Blogs, Blogosphere
Positioning your company in the market is an extremely important process where many companies fall-short or unintentionally position themselves weakly. Carelessly naming your company, products or services causes a long-term drain on your company.
Tags: Positioning, Creating Brands, Company Names, Brand Development, Naming
Over the last few years Brandwise has played with blogs to try an get the word out on marketing, branding and graphic design. We have tried several free blogging software and this worked fine temporarily, but now we have finally added a blog to our web site. We are hoping his will make it easier for our clients, strategic partners and prospecs. Please check back for all the latest trends in brand development and management.
Tags: Brandwise, Announcements
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