Is your business going to achieve the goals you set out at the beginning of the year? You did have some goals in place, didn't you? If you didn't then it's not so easy to measure whether or not you had a good year since you can only compare it to last year or where you think you should be. Not very objective. If you did have some goals in place, how did you do? Nail it? Crush it? Miss it?
Regardless of how you did it's important to review what you accomplished and identify what was a miss and see where you stand as you face 2015. Because 2015 is daring you to make plans and set goals. But before you do, ask yourself three questions:
As the CEO / Owner am I happy with where we will end up this year? Yes or No.
If we made our goals or didn't make our goals, do I know why? Yes or No.
Can I objectively review and analyze what worked and what didn't so we can do better in 2015? Yes or No.
If you are happy with your company's performance and you know the reasons/events behind your success and it makes sense to keep doing what you are doing then you can stop reading because you've got it figured out.
If you are not happy with where you will end up at the end of 2014 and don't know what's working and what's not working then you have some work to do.
If you missed your sales targets you likely faced what many businesses face and that's not enough qualified leads and too few sales deals closing when they need to thus making forecasting a bit of a guess.
If 2015 is your year to improve lead generation and increase sales you are already too slow getting out of the gate if your Marketing team is not doing Content Marketing and your Sales team does not have a solid sales process in place to take advantage the new leads your Marketing team could provide you as a result. Is it too late to get started? No, but the quicker you get started the faster you will see results.
Find out what your website is doing. Is it answering questions for your potential customers? Is it collecting leads and sharing information? Is it being updated everyday to improve so future customers can find you?
How is your sales team finding new leads? Do they cold call all day and leave voice mails that never get returned? Would they like to speak to potential prospects that actually want your products or services?
If you don't have clear, specific plans for your Marketing and Sales efforts you have a great opportunity to transform your business in 2015 into a lead generating, sales closing machine.
Analyze your website and determine your Marketing Grade and identify the weak areas of your site that need to be fixed to improve SEO and increase your traffic.
Implement an successful Inbound Marketing program that is targeted toward your best customers.
Evaluate your sales team with the latest, state of the art assessments to see how they stack up as a team and determine the best way to help them maximize their potential.
Download the ebook How to Use Inbound Marketing to Get More Qualified Leads.