May 2012

Have you ever heard this from a client or a prospect? If so you failed to sell value or you were not delivering results.

Last week we started creating a resource for small businesses by putting together a list of companies, magazines and resources in our new digital newspaper. This is a new medium for Brandwise, but over time we should be able to build an ongoing resource most small business people will find helpful. This newspaper will go beyond just branding and marketing. So if you look for one place to get quick updates The Small Business Resource might be right for you.

We are looking for feedback on the Brandwise website. We are going to be making some changes to the site. If you hate the site, let us know why. If you’d prefer more samples, better or more helpful articles, case studies, video or whatever, now’s the time to step up and become part of the process in order to make this a more useful site to you.

I read a great article this morning on the New Era of Design. I found it quite interesting for a few reasons. Mostly though, because it brought up how design is more than just a pretty face or the aesthetics of designing a website or a logo or whatever. It includes process design, service design and usability design, which sometimes are greatly overlooked.

Over the last 8 or 9 years Brandwise has been doing email campaign marketing. In this time we have used a few different email programs, but mostly focused on Constant Contact. 5 or 6 years ago we became a Constant Contact Partner and early in 2012 we were asked to become a Local Expert for Constant Contact. This means we will be doing regular speaking engagements locally to promote the power of email marketing.

If you are a sales person, a sales manager, a business owner or a CEO you might want to take this survey and have your whole sales team take it separately. Once we collect all the data you will also be included to get one of the first copies of the reported findings.

I have partnered with a few marketing and sales firms to ask this very question. We are creating a questionnaire and a report of the findings and asking professionals like yourself to participate. What questions would you like to see answered?