February 2012

Last year I was working with a client in the flooring business. When I started working with this client I told them to cut all yellow page advertising that wasn’t working. The problem is this client advertised in 3 yellow page directories and didn’t know if one or any was effective.

If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.

Somehow we forgot to mention that we made the Top 50 Up and Coming Branding Blogs by the Best Master of Advertising & Marketing Degrees: Advertising Blog. Although these guys are not well known and who knows maybe trying to push there own agenda it is interesting to see Brandwise on any Top 50 List, especially when we are in the top 10 of the top 50 making the cut. It will be nice when this is the top 10 on inc. magazines list, but we will save that for this year!