August 2009

After talking to all kinds of businesses through networking, cold calls and everyday interaction I have realized not everyone knows or understands what a brand management firm does. Being that we are based in Fort Worth, known as “Cow Town” to some, we are often confused as a company that makes cattle brands for ranchers. Although this is a little frustrating due to our east-coast advertising/design background we can understand part of the confusion.

For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD’s, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO’s, CEO’s and business owners like to know how well their marketing is doing.