Posted by Dale Berkebile on Mon, Mar 08, 2010 @ 07:57 AM
Canopy Concepts, a leader in Sunrooms and Patio Covers in Encino, CA has started building their business through Inbound Marketing. Canopy Concepts has hired Brandwise to help them take their current site to the next level.
We will be working together on setting up way to convert visitors into leads starting with building Landing Pages and Call to Action Buttons in order to drive traffic from multiple pages on the Canopy Concept site to the landing pages.
Posted by Dale Berkebile on Thu, Feb 04, 2010 @ 08:21 AM
Over the last year Brandwise has been offering you a lot of Inbound Marketing tips. In this time we have been helping our clients get on board with our new offering through HubSpot including:
- CMS - Content Management System
- SEO - Search Engine Optimization
- Blogs
- Social Media
- Landing Pages
- Analytics
- etc., etc.
Starting February 2010 Brandwise has become a
Certified Partner using the HubSpot software.
This allows us to build a solid web site for our customers and the ability to offer HubSpot clients, marketing consulting and design in order for them to have continued success. As with anything HubSpot is just a tool and if it is not used or not used properly it will not be effective.
We make both our clients and HubSpot clients more effective by offering a strategic approach to their web site.
Check out one of our early clients using Inbound Marketing on the HubSpot system and using Brandwise marketing consulting.
Learn more about this system see our HubSpot Web Design details page.
Posted by Dale Berkebile on Mon, Feb 01, 2010 @ 07:04 AM
This year we thought we would discuss some of the Inbound Marketing success Brandwise is having as an example of what can be accomplished.
It is the first month of the new year and Brandwise has been actively blogging this month. We published 17 articles in January. That is nearly one article every other day.
Although we would not expect our clients to be this active with their blogging, here are some of the results we have seen.
Blog Stats for January:
- Blog article comments - last month 6 articles brought in a total of 17 comments. This is a 466% improvement from the previous month.
- January Blog articles getting inbound links - 3 external sites linked to January's blog articles from external web sites. This is a 50% increase from the previous month.
- Blog Page views for the month - 295 people viewed January's articles in January. This is a 175% increase from the previous month.
Visitor to Lead Conversion Rates:- Organic Search - 1.3% conversion of people doing a search, then clicking to the Brandwise site convert in to leads.
- Email Marketing - 4.5% conversion of people getting a Brandwise email, click a link to go to the Brandwise site and fill out a form for an offer or to contact us.
- Social Media - 2.8% of the social media traffic pointing to the Brandwise site fill out a form and convert into a lead.
Web Traffic:- December to January traffic comparison - January had a 61% increase in traffic over December.
- Brandwise Inbound Marketing Overall traffic improvement - 250% increase in traffic over 8 month
Now some of these improvements are high and some are low, but all of them are improvements. The point of this article is to show how effective inbound marketing can be. Granted we were highly active this month, but think about the results you could get with an inbound marketing campaign. What if you could monitor what was going on with your site each month, like this, and each month it was slowly improving over time. In as little as one year you could change your business and see a pretty big growth.
2010 is kicking off with a bang! We will try to post a first quarter review to continue this discussion. We hope you are seeing the same type of success in your company!
Posted by Dale Berkebile on Tue, Oct 27, 2009 @ 08:49 AM
Janice Park, ICT Entrepreneur
, named Dale Berkebile of Brandwise- Expert in Sales Techniques and Viral Marketing. Janice posted this question to the people using LinkedIn.
Marketing is essential
to thriving during
tough times. Why?
Can you provide practical tips and ideas to boost your marketing and sales?
How do you draft an action plan for your business?
How to apply cost effective marketing methods e.g. mobile, email, online and word of mouth
Dale's Answer to this Question:
This was selected as Best Answer
Janice,
This is a great question that I am sure many non marketing/design
companies have been asking for months. You have already gotten some
great answers from some smart people, but I will add my thoughts as
well.
Marketing needs to be thought of as an investment in the success of
your company - not as an expense. An annual budget should be developed
and it should be looked at as a necessity similar to an internet
connection, a phone line or an email account. Without any of these
items your business will seriously start to lose customers or never be
able to find customers in the first place.
Consistent ongoing marketing should always be done, and it can really kill
the effects of a recession. I'm not saying you will not feel the slow
down at all, but by marketing regularly, you will head out of the
recession quicker then non-marketing companies. You will also keep more
current customers, get new customers that see you are doing well and be
in the minds of prospects that are not ready to move. By hitting
clients and prospects on a regular basis, you are staying in front of
them and hitting them when the need arises.
Even if a prospect likes you and thinks they want to use you, it is
only when the pain that you solve hits that they will be looking again.
Basically, the first person that crosses their path in this time of
need is going to be getting the business. This is a big part of the
reason to market regularly.
The other thing regular marketing does, is it builds brand
awareness. Let's stay the prospect does not have an immediate need
right now, but a friend says they are in need of your service. If your
mailer, ad, e-mailer just landed on their desk they will remember you
as the fix to this problem.
You do however need to understand your target and how to market
effectively so that you can get the defined results you are looking
for. That is why as others have mentioned you need a business plan
defining the direction you are taking your company and marketing plan,
strategy or plan of attack to launch any campaign.
You will need to understand your (most profitable) customers first
before you choose the medium to use (mobile, email etc.). We have a
program we call the BrandExpand process to help companies go through
and implement such needs. See the links below to learn more about this
stuff.
Best of luck on the campaign of your choice!
Links:
Click here to see the actual posting of this answer and rating.
Dale Berkebile cited as Expert in Sales Techniques and Viral Marketing.
Posted by Dale Berkebile on Thu, Sep 17, 2009 @ 06:30 AM
Louise David, owner of copymojo!, named Dale Berkebile of Brandwise- Expert in Advertising. Louise posted this question to the people using LinkedIn.
"What's your approach to marketing your business? Blogging, Networking, PR, advertising and or straight up Direct Marketing?
I am interested to understand how you market your business, and how
valuable the different approaches are to you in terms of cost
effectiveness, time effectiveness and lead generation. Do you use a mix
of approaches, or just one? Are you more wary of one type of marketing
approach than another?
If you have a moment to give me your insight into making the best of a
small marketing/communciation budget I would be most interested."
Dale's Answer to this Question:
This was selected as Best Answer
Louise,
The key here is knowing your customers and focusing in on their needs.
Ask yourself what's in it for them? Define their true problems and how
you can solve those problems and then market in mediums that will best
reach your customer/prospects. It is better to start here than just
start advertising or networking somewhere hoping this will generate new
business.
Marketing revolves around your customer and prospect. If you meet
their needs first and understand where they are then you can start your
marketing process and start and integrated marketing approach adding
multiple mediums (direct mail, trade shows, online, etc.) to reach the
audience.
We help our clients define the mix of their marketing, but it all
revolves around doing the leg work first to define their best or most
profitable customers and then we develop a strategic plan of attack
from there. As far as which medium to use, any medium can be successful
if used correctly and if it meets the needs of the audience.
We like starting with a strong company name, develop a great logo,
create a corporate identity package (business card, letterhead, env.,
note cards, etc.), start building an SEO focused web site including a
blog. These items are good for most any company/industry. Then we
advise our clients to network through industry related organizations,
chambers or other business groups. Lastly, we add to the mix direct
mail, email campaigns, press kits / sales collateral, trade show
exhibiting, PR, advertising.
Oh, maybe one thing you would want to make sure of in your future
marketing is look for mediums that are easy to track the success -
direct mail, email, online marketing.
I hope this information helped and we wish you much success in whatever direction you take your marketing.
Click here to see the actual posting of this answer and rating.
Dale Berkebile cited as Expert in Advertising.
Posted by Dale Berkebile on Mon, Sep 07, 2009 @ 02:55 PM
Jeff Consoletti, Vice President, and Account Development at Two West named Dale Berkebile of Brandwise- Expert in Business Development. Jeff posted this question to the people using LinkedIn.
"Similarly, how important is a well-thought out story and concept to
the ad campaigns and marketing initiatives agencies are crafting today?
How are consumers responding and how have brand stories changed because
of new marketing strategies?
My company just got back
from the first ever Produced By Conference where most of Hollywood's
top talent discussed the importance of storytelling and material to
their craft. Similarly, I feel their is a parallel between marketing
strategy and movie strategy and am curious if others agree."
Dale's Answer to this Question:
This was selected as Best Answer
Jeff,
I also agree that story telling is very important. Although, like
Gianluigi said it is much easier said then done. Just like movie magic
that happens with a solid foundation and well thought out story, so too
can a company deliver marketing magic with the right story/marketing
strategy and planning.
I think consumers respond strongly to a strong marketing strategy.
As a matter of fact, when done well, the competitors may start counter
marketing their company in response to the original success of the
campaign. Using of Apple as a perfect example - first of they have
created a strong brand based on being the "cool", "hip", "designer"
computer company. So then on top of this positioning partly due to the
design community, Apple decided it wanted to tap into more of the
market so they offer ipods and digital music which feeds into their
current customers wants and now starts a viral marketing program that
gets non-Apple consumers to start buying Apple products. This obviously
was a huge hit so Apple starts adding digital movies, tv shows etc.
which just excellerates this craze. Then the big kick was the iPhone,
now there is no reason for any consumer not to buy Apple products. This
is genius! Now these other areas start feeding the computer market
since they are so comfortable with there daily used iPhone, iPods and
iTunes.
And, the point I was getting to was Apple then started the "I'm a
mac and I'm a PC" campaign. This added fuel to the fire and Microsoft
knew they needed to counter attack… so they started their whole "We're
all a PC" campaign.
Although the Microsoft ads are good, sadly, this is a me too ad
campaign. I think the story/reality Apple is living is that of the
"creative & innovative computer company". Innovators set trends and
break through the everyday clutter of me too marketing. So in my mind
this is what a good marketing strategy or strong company story can
create - interest on an emotional level that starts the viral marketing
(telling everyone you know about how great this product/service is).
I do think also that it is important to be consistent with you
marketing message across all mediums and you need to be making contact
with customers and prospects on a regular basis to build &
re-enforce the story/message.
Click here to see the actual posting of this answer and rating.
Dale Berkebile cited as Expert in Business Development.
Posted by Dale Berkebile on Fri, Aug 28, 2009 @ 07:45 AM
Some of you may have used a few of these tools in the past and some will be new to you. We are hoping these tools will help you create a stronger brand, more effective marketing and all around run your business better. We have started this section, but if anyone has any ideas on more tools we could add or build to make your life easier, please let us know. At the same time if their are tools already available and you would like us to add them or create links to these tools let us know this as well. Our goal is to make this a powerful resource for everyone. Thanks in advance for your help.
Here is the link to this new section of our site. Free Business Tools.
Posted by Dale Berkebile on Fri, Aug 21, 2009 @ 04:09 PM
We are happy to have NewStarts join the ranks of our customers. We will be helping them with Positioning their company strongly in the marketplace. Brandwise will be developing NewStarts logo, corporate identity package and some brochures to help launch their new brand. We will give you more details once things start progressing.
Welcome aboard NewStarts, we are glad to have you as our new client!
Check out thier new logo design here.