Posted by Dale Berkebile on Fri, Jul 30, 2010
Competition is tough… get Brandwise!
Want to learn more about what Hubspot Certified Partners have to say about Hubspot's Service Marketplace? Then you are in luck. Hubspot has interviewed experts in different areas of Inbound Marketing and asked Brandwise if we would like to be included as a Landing Page expert for the interview. Over the last several months we have been doing plenty of landing pages and helping clients get more lead from their web visitors.
That being said, we were more than happy to help Hubspot out and fill this slot.To see our "Service Marketplace" review/testimonial check out this page What Partners Are Saying about Service Marketplace service and partners. If you need help with your Inbound Marketing and are using or thinking about using Hubspot to help you in these efforts, the Services Marketplace is a good resource to find Certified Hubspot Partners that are experts in areas like "Do Inbound Marketing for me", "On-Page SEO", "Call To Actions", "Landing Pages", and "Website Design/Redesign". Any of which Brandwise would be happy to help you out with.
On-top of all the thing Brandwise does there are also some other resources that you may need help with. Writing Blog Articles, Website Copy Writing, Video Production, CRM Integration and eCommerce Integration, just to name a few others.
Learn more about the Service Marketplace and hear what the partners think about this Hubspot created solution to create a win-win for the clients, partners and Hubspot.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Tue, Jun 29, 2010
Competition is tough… get Brandwise!
Today we got notice about our Inbound Marketing Certification exam. Dale Berkebile has passed the exam with an 85%. We are very happy to have another certification proving our knowledge in Inbound Marketing.
If you are searching for and expert in -
- Search Engine Optimization (SEO)
- Blogging
- Social Media
- Website Lead Generation
- Web Based Lead Nurturing
- Measuring Results through Website Analytics
then you are in luck Brandwise now has two certifications in all of this and everything else that goes with Inbound Marketing. The newest one is through the Inbound Marketing University.
Certification Achievements
Our other Certification is through Hubspot. We are a Hubspot Certified Partner. Both of these certifications mean we are able to help our clients better use Inbound Marketing to reach more success in their business.
We'd like to thank all of our clients for helping us reach all the success we have reached. If it weren't for all of you Brandwise would not be what it is today!
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Fri, Jun 04, 2010
Competition is tough… get Brandwise!
We are lucky to have Hubspot as a strategic partner. Not only are we a Certified Hubspot Partner, we also partner with them on idea development and suggestions to make a better Inbound Marketing product. We are very honored to work so closely with such a quality strategic partner.
Today Pete Cuputa of Hubspot wrote a great article talking about how collaboration and sharing ideas can bring about interesting new developments. Being that I run the Dallas / Fort Worth Hubspot Users Group, I am always working on new ideas to share with the group to help us all grow and improve our inbound marketing efforts. In this article Pete mentions one ofour presentations that revolved around Pete's strong sales solutions.
We took the ball and ran with this idea and happy to here the great feedback from Pete. We hope our clients, prospects and all businesses using inbound marketing are able to get a lot of use out of our presentation as well. To see the rave reviews Pete over at Hubspot gave us and another partner, check it out here -
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Tue, May 25, 2010
Competition is tough… get Brandwise!
Over the last year we have been working hard on turning our website into a marketing powerhouse and lead generation tool. We has certainly made big strides over the last year.
Today I noticed that our website traffic rank has broken the 1,000,000 mark!
So what does this mean? Well it means that we are getting closer to that "Less than 100,000" mark that we are shooting for.
For those of you not familiar with this type of stats, here is what Alexa.com says about traffic rank:
Alexa Traffic Rank
A measure of a website's popularity.
The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
So you can see this is kind of a popularity contest. But the more traffic you have to your site the more sales leads you are generating. The more traffic you get the higher you rank in search engines which means in turn the more traffic you will get.
In order to track your results on Alexa, you must be under 100,000. So this is our next goal to shoot for. This will take sometime, but we are hoping that we hit the >100,000 mark in the next year.
Here is an example of a comparison of BarnseAndNoble.com against Brandwise. As you can see we do not chart at this point, but we will keep you posted as things progress.
If you are unfamiliar with Alexa.com site, then you should go and check it out. Type in your web address and see where your site stands. Then go back and check it quarterly or as frequently as your site changes. This will help you keep your fingers on the pulse of your site.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Sat, May 08, 2010
Competition is tough… get Brandwise!
When it comes to branding your online presence it is important to have a strong and memorable domain. Over the years finding a good domain has changed. It is now very difficult to find a strongly branded domain name.
We see it all the time a company decides to go with some very long name or a .biz domain name instead of a .com. Well now the new WebCents domain registration offers not only the search tool for your specific domain name, but also offers Premium Names and Other Suggestions to try to help you find other available domain names that are similar to your searched name.
Premium Names are for those people that have more money than they do time/experience to dig around and find a solid domain name. These may cost several hundred or even thousand dollars, but are sometimes a stronger domain to start branding your company with.
The Other Suggestions offers similar ideas for domain name as your original search so this might be a good way to keep finding that perfect name in case your first search is taken.
WebCents is happy to offer domain name transfers if you would like us to manage your domain.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Tue, Mar 16, 2010
Competition is tough… get Brandwise!
Livingston Siegel Associates (LSA) not only gave a great review of Brandwise's services, but also gave us a 5 star rating! We would like to thank Diane over at LSA, it is always a pleasure working with you. If you are looking for a quality business and career coaching, Diane is a great contact to help you reach the success you are working for.
To read the great review go to the Brandwise listing on Superpages.com
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Tue, Mar 16, 2010
Competition is tough… get Brandwise!
Kingwood Christian Church decided it was time to work with a professional to put out their monthly Crossroads Newsletter. Brandwise took the original design and rebranded the look and feel to give the newsletter a stronger brand image. Brandwise will be doing the monthly production of this newsletter into the future.
Stay posted for samples to be posted shortly in our Portfolio section. We may also add a before and after section to show what Brandwise was able to accomplish with the new design.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Mon, Mar 08, 2010
Competition is tough… get Brandwise!
Canopy Concepts, a leader in Sunrooms and Patio Covers in Encino, CA has started building their business through Inbound Marketing. Canopy Concepts has hired Brandwise to help them take their current site to the next level.
We will be working together on setting up way to convert visitors into leads starting with building Landing Pages and Call to Action Buttons in order to drive traffic from multiple pages on the Canopy Concept site to the landing pages.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Thu, Feb 04, 2010
Competition is tough… get Brandwise!
Over the last year Brandwise has been offering you a lot of Inbound Marketing tips. In this time we have been helping our clients get on board with our new offering through HubSpot including:
- CMS - Content Management System
- SEO - Search Engine Optimization
- Blogs
- Social Media
- Landing Pages
- Analytics
- etc., etc.
Starting February 2010 Brandwise has become a
Certified Partner using the HubSpot software.
This allows us to build a solid web site for our customers and the ability to offer HubSpot clients, marketing consulting and design in order for them to have continued success. As with anything HubSpot is just a tool and if it is not used or not used properly it will not be effective.
We make both our clients and HubSpot clients more effective by offering a strategic approach to their web site.
Check out one of our early clients using Inbound Marketing on the HubSpot system and using Brandwise marketing consulting.
Learn more about this system see our HubSpot Web Design details page.
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
Posted by Dale Berkebile on Mon, Feb 01, 2010
Competition is tough… get Brandwise!
This year we thought we would discuss some of the Inbound Marketing success Brandwise is having as an example of what can be accomplished.
It is the first month of the new year and Brandwise has been actively blogging this month. We published 17 articles in January. That is nearly one article every other day.
Although we would not expect our clients to be this active with their blogging, here are some of the results we have seen.
Blog Stats for January:
- Blog article comments - last month 6 articles brought in a total of 17 comments. This is a 466% improvement from the previous month.
- January Blog articles getting inbound links - 3 external sites linked to January's blog articles from external web sites. This is a 50% increase from the previous month.
- Blog Page views for the month - 295 people viewed January's articles in January. This is a 175% increase from the previous month.
Visitor to Lead Conversion Rates:- Organic Search - 1.3% conversion of people doing a search, then clicking to the Brandwise site convert in to leads.
- Email Marketing - 4.5% conversion of people getting a Brandwise email, click a link to go to the Brandwise site and fill out a form for an offer or to contact us.
- Social Media - 2.8% of the social media traffic pointing to the Brandwise site fill out a form and convert into a lead.
Web Traffic:- December to January traffic comparison - January had a 61% increase in traffic over December.
- Brandwise Inbound Marketing Overall traffic improvement - 250% increase in traffic over 8 month
Now some of these improvements are high and some are low, but all of them are improvements. The point of this article is to show how effective inbound marketing can be. Granted we were highly active this month, but think about the results you could get with an inbound marketing campaign. What if you could monitor what was going on with your site each month, like this, and each month it was slowly improving over time. In as little as one year you could change your business and see a pretty big growth.
2010 is kicking off with a bang! We will try to post a first quarter review to continue this discussion. We hope you are seeing the same type of success in your company!
Brandwise | 8205 Camp Bowie West | Suite 206 | Fort Worth, TX 76116 | 817.244.0990 | Follow us on Twitter @Brandwise
