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Keller, Texas gym get's a Brandwise website design!


The Factory Body Engineering website design - image

The Factory Body Engineering, a gym and personal trainer in Keller, Texas, hired Brandwise to develop their new website. 

The Factory was looking to develop an effective marketing tool that will allow them to market their gym in a cost effective way over the years. We decided to put all/most of their marketing efforts into a new website.

The first thing Brandwise did was to create a design that stayed true to The Factory's interior design and brand image. This meant building a design with an industrial, modern feel to enhance "the factory" feel of the brand. To keep things cost effective over the long-haul we went with an Inbound Marketing system for their website.

The new site design offers a strong look and feel that is very similar to their gym.

Although it is early (about a month) The Factory is already :

  • starting to rank for a handful of keywords
  • has 3 Keywords ranked on the first page of google
  • has 20 blog subscribers
  • 3 blog comments
  • Social Media reach of 86
  • has 5 new inbound links
  • has gotten 11 leads already
  • has a 26% increase in monthly web traffic
  • getting about 800 visits per month
  • as of today The Factory has a website grade of 76% out of 100
As mentioned earlier, it is pretty early in the game for The Factory, but just watch them over the next few months and years as they really grow their web presence and build an even bigger business.


Nice job. Site looks great!
Posted @ Thursday, July 01, 2010 3:59 PM by Chuck Jones
Thanks Chuck! This is one of the people I am trying to get to join the group. Hopefully I will be able to get him to attend, we shall see.  
As for the design, this was a fun project and we got to push the limits a little from previous designs on the CMS system which can be limiting sometimes. Overall we were pretty happy with this site and the client seems pretty happy as well.
Posted @ Thursday, July 01, 2010 5:23 PM by Dale Berkebile
Hurray! looks great!!
Posted @ Thursday, July 01, 2010 6:17 PM by Tina Johnston
Thanks Tina! 
Hi Ryan. You are absolutely correct everyone does think they are a designer. With software being so cheep, anyone can say they are a designer even without formal training. A professionally trained design staff like the Brandwise team is able to create not only pretty designs, but also strong brands that help grow the bottom-line. 
Again, you are right that a website needs to be so much more than a pretty digital brochure. That is why this site is built on an inbound marketing technology. This means we focus on SEO, blogging, social media tools, landing pages, lead nurturing among many other things. Ryan, as you will see in the article this site has increased it's traffic by 26% in the first month. I think over the next 2 months we will triple The Factory's original traffic. Keep in mind though, web traffic is only one part of the mix. The next step is generating sales leads and then closing more deals (getting more clients or more business). Again seeing the above message shows that this clients has already generated 11 leads in their first month. In our book, that is pretty good and goes way beyond just designing the site. 
Thanks so much for your thoughts Ryan!
Posted @ Friday, July 02, 2010 9:29 AM by Dale Berkebile
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