Web Site Design, Development
& Promotion
is an important part of your marketing mix.

Libraryfest '08 - web site design and development.

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Challenge:
The Libraryfest is a fun family event created by the Fort Worth Library Foundation. Their goal is to get more people to the downtown Fort Worth Public Library to experience all the things the main Fort Worth Library has to offer and grow members and use of the downtown location. The web site is used mostly to offer details of all the programming for the annual event.

Solution:
Brandwise built an easy to use web site based on web standards (XHTML and CSS) in order to make it easily accessible to all audiences. The site was promoted via posters, stickers, bookmarks, radio advertising, TV PSA's, McDonalds tray liners, inside bus advertising signage among other things.

Results:
People were able to review the calendar and schedule their visit around the event they wanted to see and also know where all the vendors were before they arrived at the event.