Posted by Dale Berkebile on Mon, Jul 19, 2010
CareerConstruction offers career counseling to youth and adults. They offer counseling and education for parents that want to help direct their child's future success, youth prepping for college and also adults in career transition.
Challenge:
Although CareerConstruction is a new offering from NewStarts, they wanted to hit the ground running and start generating as much notice and brand awareness as possible, but as needed to manage their marketing budget.
Solution:
Brandwise recommended a custom branded website that allowed CareerConstruction to manage their own site and take advantage of blogging and the social media sites.
Results:
CareerConstruction has gotten all the tools they need to become a leader in their industry. This site has started to build recognition on a local level and also started generating leads for the company.
In the first year the CareerConstruction site has:
- a few keywords ranked #1 with Google
- increased inbound links by 300%
- increased blog subscribers by 250%
- increased blog comments by 100%
- increased social media reach by 69%
- improved Google indexed pages by 20%
- had a 600% increase in website visitors from their early stats to the sites best month
- as of today The CareerConstruction site has a website grade of 73% out of 100
Over the next few years just watch how CareerConstruction really starts to grow their web presence and build an even bigger business. Even more important we look forward to seeing how their site is starting to generate more leads and how NewStarts then starts converting these leads into sales.
Posted by Dale Berkebile on Thu, Jul 01, 2010
The Factory Body Engineering, a gym and personal trainer in Keller, Texas, hired Brandwise to develop their new website.
Challenge:
The Factory was looking to develop an effective marketing tool that will allow them to market their gym in a cost effective way over the years. We decided to put all/most of their marketing efforts into a new website.
Solution:
The first thing Brandwise did was to create a design that stayed true to The Factory's interior design and brand image. This meant building a design with an industrial, modern feel to enhance "the factory" feel of the brand. To keep things cost effective over the long-haul we went with an Inbound Marketing system for their website.
Results:
The new site design offers a strong look and feel that is very similar to their gym.
Although it is early (about a month) The Factory is already :
- starting to rank for a handful of keywords
- has 3 Keywords ranked on the first page of google
- has 20 blog subscribers
- 3 blog comments
- Social Media reach of 86
- has 5 new inbound links
- has gotten 11 leads already
- has a 26% increase in monthly web traffic
- getting about 800 visits per month
- as of today The Factory has a website grade of 76% out of 100
As mentioned earlier, it is pretty early in the game for The Factory, but just watch them over the next few months and years as they really grow their web presence and build an even bigger business.
