Posted by Dale Berkebile on Tue, Jun 22, 2010
LibertyPower, a nationally offered, Florida based electricity provider was in need of a full branding campaign. LibertyPower hired Brandwise
(previously DBID) to implement multiple marketing items and brand development including their website.
Challenge:
Create a website that will focus on making LibertyPower's clients life easier, but also provide enough information to convince new prospects that LibertyPower is the electricity provider for them.
Solution:
Brandwise developed a clean corporate website for LibertyPower. We focused on developing a unique but customized look through photos and custom illustrated buttons. It was also important to make it easy for Liberty's 3 main types of clients (Small Business, National Customers & Government Customers), be able to find the content that only pertains to their needs. This site was built using the web standard of the time (including CSS).
Results:
The new site design made a huge improvement to the previous site making it much easier on the clients and prospects to find what they needed and to do it quickly. This site was also a strong hub and built on the brand through ongoing marketing campaigns. By using the web standards the site was much more user friendly to all users and also more search engine friendly.
