Posted by Dale Berkebile on Mon, Jul 19, 2010
CareerConstruction offers career counseling to youth and adults. They offer counseling and education for parents that want to help direct their child's future success, youth prepping for college and also adults in career transition.
Challenge:
Although CareerConstruction is a new offering from NewStarts, they wanted to hit the ground running and start generating as much notice and brand awareness as possible, but as needed to manage their marketing budget.
Solution:
Brandwise recommended a custom branded website that allowed CareerConstruction to manage their own site and take advantage of blogging and the social media sites.
Results:
CareerConstruction has gotten all the tools they need to become a leader in their industry. This site has started to build recognition on a local level and also started generating leads for the company.
In the first year the CareerConstruction site has:
- a few keywords ranked #1 with Google
- increased inbound links by 300%
- increased blog subscribers by 250%
- increased blog comments by 100%
- increased social media reach by 69%
- improved Google indexed pages by 20%
- had a 600% increase in website visitors from their early stats to the sites best month
- as of today The CareerConstruction site has a website grade of 73% out of 100
Over the next few years just watch how CareerConstruction really starts to grow their web presence and build an even bigger business. Even more important we look forward to seeing how their site is starting to generate more leads and how NewStarts then starts converting these leads into sales.
Posted by Dale Berkebile on Thu, Jul 01, 2010
The Factory Body Engineering, a gym and personal trainer in Keller, Texas, hired Brandwise to develop their new website.
Challenge:
The Factory was looking to develop an effective marketing tool that will allow them to market their gym in a cost effective way over the years. We decided to put all/most of their marketing efforts into a new website.
Solution:
The first thing Brandwise did was to create a design that stayed true to The Factory's interior design and brand image. This meant building a design with an industrial, modern feel to enhance "the factory" feel of the brand. To keep things cost effective over the long-haul we went with an Inbound Marketing system for their website.
Results:
The new site design offers a strong look and feel that is very similar to their gym.
Although it is early (about a month) The Factory is already :
- starting to rank for a handful of keywords
- has 3 Keywords ranked on the first page of google
- has 20 blog subscribers
- 3 blog comments
- Social Media reach of 86
- has 5 new inbound links
- has gotten 11 leads already
- has a 26% increase in monthly web traffic
- getting about 800 visits per month
- as of today The Factory has a website grade of 76% out of 100
As mentioned earlier, it is pretty early in the game for The Factory, but just watch them over the next few months and years as they really grow their web presence and build an even bigger business.
Posted by Dale Berkebile on Tue, Jun 22, 2010
LibertyPower, a nationally offered, Florida based electricity provider was in need of a full branding campaign. LibertyPower hired Brandwise
(previously DBID) to implement multiple marketing items and brand development including their website.
Challenge:
Create a website that will focus on making LibertyPower's clients life easier, but also provide enough information to convince new prospects that LibertyPower is the electricity provider for them.
Solution:
Brandwise developed a clean corporate website for LibertyPower. We focused on developing a unique but customized look through photos and custom illustrated buttons. It was also important to make it easy for Liberty's 3 main types of clients (Small Business, National Customers & Government Customers), be able to find the content that only pertains to their needs. This site was built using the web standard of the time (including CSS).
Results:
The new site design made a huge improvement to the previous site making it much easier on the clients and prospects to find what they needed and to do it quickly. This site was also a strong hub and built on the brand through ongoing marketing campaigns. By using the web standards the site was much more user friendly to all users and also more search engine friendly.
Posted by Dale Berkebile on Sat, Jun 19, 2010
Livingston Siegel Associates, a Fort Worth based professional business and life coach was in need of a full branding campaign. Brandwise helped them with multiple marketing items including their website.
Challenge:
Livingston Siegel Associates (LSA) needed to establish trust instantly with their site. We needed to create a strong professional image that would work for both a business person, but not too corporate looking so that it would appeal to their personal coaching clients.
Solution:
In order to keep the website appealing to both audiences, we tried to use soothing but trustworthy colors: blues, greens and yellow/tans. Brandwise also used plenty of happy people photos to make the site more welcoming and inviting.
Results:
LSA was able to build a strong pride in their new website and was very excited to go out and promote the website to their current clients and new prospects. The new site created a bold and strong image for LSA which really helped to establish trust and credibility.
Posted by Dale Berkebile on Thu, Jun 17, 2010
Glacier Commercial Realty needed help getting their website designed and developed. They currently had a designer they were working with on the logo and print development work, but were not sure how to bring this look to the web.
Brandwise (previously DBID) helped Glacier take their current print collateral image to the web. This site is focused on being clean, conservative and professional.
The client was happy and the designer we worked with also enjoyed having their design represented professionally on the web.
Posted by Dale Berkebile on Fri, Jan 08, 2010
Challenge:
The Dickey Law Firm was looking to take their previous web site to the next level. The goal was to really build a site that focused on being a resource for learning. They also wanted to take their previous skills of blogging and turn them up a notch.
Solution:
Brandwise developed a professional business web site that included many features the Dickey Law Firm was looking for and several others. This site was built on a content management system that allows the firm to take control of adding and editing both content and pages. We also included an on-site blog to help their search engine ranking and brand consistency.
Results:
In as little as 3 months the Dickey Law Firm started to see some interesting results from their web site. Here are a few items that improved:
- 4 Keywords Rank the #1 Link on Google
- 19 Keywords show up on Googles first page
- 37 Keywords are within the top 10 pages on Google
- 9 Inbound Links from external websites
linking into the Dickey Law Firm Site
- 1 Lead from their web site
- 8 Blog Subscribers
- 2 Blog Comments
- Total Reach 67 (Twitter, Facebook)
- 61 Unique Web Site Pages Indexed on Google
- 500% Increase in Web Traffic in 3 months
Posted by Dale Berkebile on Wed, Jun 17, 2009
Challenge:
Jetta needed to produce a web site that not only allowed users to login and track their accounts, but also allow the public to get some information on the company, their service area and other areas of interest.
Solution:
Brandwise developed a highly creative web site. The site was developed using XHTML and CSS to be built using web standard.
Results: The new site not only offers data to Jetta's partners, it now has information accessible to all viewers. Due to the development of the site it is also more readily found on search engines. This site help Jetta create a nicely branded image for all audiences.
Posted by Dale Berkebile on Thu, Jun 11, 2009
Challenge:
The Libraryfest is a fun family event created by the Fort Worth Library Foundation. Their goal is to get more people to the downtown Fort Worth Public Library to experience all the things the main Fort Worth Library has to offer and grow members and use of the downtown location. The web site is used mostly to offer details of all the programming for the annual event.
Solution:
Brandwise built an easy to use web site based on web standards (XHTML and CSS) in order to make it easily accessible to all audiences. The site was promoted via posters, stickers, bookmarks, radio advertising, TV PSA's, McDonalds tray liners, inside bus advertising signage among other things.
Results:
People were able to review the calendar and schedule their visit around the event they wanted to see and also know where all the vendors were before they arrived at the event.
