Posted by Dale Berkebile on Thu, Nov 12, 2009
Challenge:
The Fort Worth Library Foundation needed a way to promote their annual Libraryfest to the public and downtown community.
Solution:
Brandwise suggested that the downtown Library add a professionally design banner to their building. We went with a vinyl banner with the Libraryfest logo and date to grab peoples attention. The vinyl stickers for the date were able to be changed each year.
Results: This banner was tied with a whole campaign that increased the events traffic and library card sign-ups. Beacuse this banner was flexible it could be used for several years which helped maximize the ROI of this banner.
