Posted by Dale Berkebile on Wed, Jun 10, 2009
The Tuscan Village housing community needed an entrance sign to their community. Brandwise was hired to develop a brand for this community. After designing a logo that gave the feel we were looking to create, Brandwise started mocking up 3D technical drawings for the builder to take to their sign person.
The goal was to create a sign that branded the community, was welcoming, inviting and that started to create a sense of pride for people living in this development. We also needed it to be easy to read and a landmark to give directions from. This program had the sign above at the community entrance and directional signage that help people navigate this area of Glen Rose, TX.
Posted by Dale Berkebile on Tue, Jun 09, 2009
Libraryfest 2008 used the T, Fort Worth's commuter bus line as one medium to advertise and build brand recognition for 2008's event. For riders of the bus we wanted to give enough information to stir their interest and a way to contact the Fort Worth Public Library Foundation for all the details.
We were rolling out Rocky for this years event so building recognition of Rocky, giving the date, time, location and web site were the main pushes for this signage.
In order to meet the needs of this signage we had to keep things simple, fun but still grab peoples attention. We accomplished this through color and the use of Rocky in a fun way.
