Posted by Dale Berkebile on Thu, Nov 12, 2009
Challenge:
The Fort Worth Library Foundation needed a way to promote their annual Libraryfest to the public and downtown community.
Solution:
Brandwise suggested that the downtown Library add a professionally design banner to their building. We went with a vinyl banner with the Libraryfest logo and date to grab peoples attention. The vinyl stickers for the date were able to be changed each year.
Results: This banner was tied with a whole campaign that increased the events traffic and library card sign-ups. Beacuse this banner was flexible it could be used for several years which helped maximize the ROI of this banner.
Posted by Dale Berkebile on Wed, Jun 10, 2009
The Tuscan Village housing community needed an entrance sign to their community. Brandwise was hired to develop a brand for this community. After designing a logo that gave the feel we were looking to create, Brandwise started mocking up 3D technical drawings for the builder to take to their sign person.
The goal was to create a sign that branded the community, was welcoming, inviting and that started to create a sense of pride for people living in this development. We also needed it to be easy to read and a landmark to give directions from. This program had the sign above at the community entrance and directional signage that help people navigate this area of Glen Rose, TX.
Posted by Dale Berkebile on Tue, Jun 09, 2009
Tuscan Village is a housing community in Glen Rose, TX. The builder contacted Brandwise to help develop a strong brand though a logo, housing community signage and a brochure.
The signage was needed and used for both directional signage to find the community and also as community promotion once you arrived at the entrance of the community.
Because the Tuscan Village sets back away from highly developed areas we used the directional signage along the main road closes to the Tuscan Village community. The sign above is the directional signage that helped promote the Tuscan Village brand and also point them in the right direction to find the community.
Brandwise, developed the logo and 3d technical drawing mock-ups of the signs. The builder used their own sign-builder on this project.
Posted by Dale Berkebile on Tue, Jun 09, 2009
Libraryfest 2008 used the T, Fort Worth's commuter bus line as one medium to advertise and build brand recognition for 2008's event. For riders of the bus we wanted to give enough information to stir their interest and a way to contact the Fort Worth Public Library Foundation for all the details.
We were rolling out Rocky for this years event so building recognition of Rocky, giving the date, time, location and web site were the main pushes for this signage.
In order to meet the needs of this signage we had to keep things simple, fun but still grab peoples attention. We accomplished this through color and the use of Rocky in a fun way.
